Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JOURNAL AGRIBUSINESS
Nailul Murod
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KESADARAN, PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP PERILAKU KONSUMEN DALAM MENGKONSUMSI BUAH LOKAL DI KAWASAN PERPASARAN JAKARTA BARAT Nailul Murod; Siti Rochaeni; Lilis Imamah Ichdayati
AGRIBUSINESS JOURNAL Vol 12, No 2 (2018): AGRIBUSINESS JOURNAL
Publisher : Departement of Agribusiness Faculty of Science and Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (281.593 KB) | DOI: 10.15408/aj.v12i2.11860

Abstract

The purpose of this study is to determine the effect of consciousnesses, perceptions, and consumer preferences on consumer behaviors in consuming local fruits. The research was conducted in Slipi, Hypermart Puri Indah, Supermarket Kebon Jeruk, Minimarket in Kembangan area, and Specialty Stores of Rezeky Fresh Fruit Center. A total of 100 respondents were interviewed by using accidental sampling technique. Analysis descriptions and multiple regression analysis were employed to analyze the data. The results showed that the variables of consciousnesses, perceptions and customer preferences significantly affect consumer behavior in consuming local fruit.
Co-Authors Hadi Nasbey Lilis Imamah Ichdayati