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All Journal Communicatus: Jurnal Ilmu Komunikasi Jurnal Riset Komunikasi
Mega Mutia Maeskina
Universitas Adhirajasa Reswara Sanjaya
Humanities Languange, Linguistic, Communication & Media Social Sciences

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IPPAR Model Pendekatan Content creator Dalam Mempertahankan Reputasi Di Media Snack Video Mega Mutia Maeskina; Dasrun Hidayat; Iris Fatia Maharani
Communicatus: Jurnal Ilmu komunikasi Vol 5, No 2 (2021): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v5i2.14624

Abstract

Maintaining views is a huge responsibility for content creators as it is related to reputation. A successful content creator always attempts to maintain views at minimum viral views. This study aims to investigate the communication behavior of content creators in designing content and how to keep views at a minimum viral view of 5,000 views on Snack Video. This study used an ethnographic study of public relations with the IPPAR analysis model (Insight, Strategic Program, Implementation Program, Action, and Reputation) with a qualitative approach. The results of this study show that 1. Content creators performed phases in designing content by analyzing a situation, building concepts, creating content, and evaluating content in communication behavior, 2. Content creators acted consistently, have genuine ideas, followed viral content, and interacted with the audience in maintaining views. In designing content and maintaining views is related to the reputation and selling value of content creators, so the impact obtained by content creators is support through followers, messages, likes, views, shares, fanbase, and comments from the audience.
IPPAR Model Pendekatan Content creator Dalam Mempertahankan Reputasi Di Media Snack Video Mega Mutia Maeskina; Dasrun Hidayat; Iris Fatia Maharani
Communicatus: Jurnal Ilmu komunikasi Vol. 5 No. 2. December (2021): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v5i2.14624

Abstract

Maintaining views is a huge responsibility for content creators as it is related to reputation. A successful content creator always attempts to maintain views at minimum viral views. This study aims to investigate the communication behavior of content creators in designing content and how to keep views at a minimum viral view of 5,000 views on Snack Video. This study used an ethnographic study of public relations with the IPPAR analysis model (Insight, Strategic Program, Implementation Program, Action, and Reputation) with a qualitative approach. The results of this study show that 1. Content creators performed phases in designing content by analyzing a situation, building concepts, creating content, and evaluating content in communication behavior, 2. Content creators acted consistently, have genuine ideas, followed viral content, and interacted with the audience in maintaining views. In designing content and maintaining views is related to the reputation and selling value of content creators, so the impact obtained by content creators is support through followers, messages, likes, views, shares, fanbase, and comments from the audience.
Pola Komunikasi Pelayanan Customer Service Bank Jabar-Banten Selama Pandemi Covid-19 Agia Dwi Vici Utami; Dasrun Hidayat; Suci Nujiana; Mega Mutia Maeskina
Jurnal Riset Komunikasi (JURKOM) Vol. 5 No. 1 (2022): Februari 2022
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v5i1.421

Abstract

This study focuses is changing the way of Customer Service works during the Covid-19 pandemic. The change in the Customer Service mechanism during the Covid-19 pandemic became the background of the problem, therefore a study was needed regarding the working mechanism of Customer Service during the Covid-19 pandemic. The purpose of the study was to analyze all forms of change and communication patterns in Customer Service services during the Covid-19 pandemic. The qualitative method used in this research is a case study approach. Involving two Customer Service and three customers as informants. The data collection techniques are data reduction, data presentation and conclusions (data verification). The results of this study found three differences in the mechanism of Customer Service during the Covid-19 pandemic which included changes in the layout of the room, changes in working hours and Customer Service attributes. The results of this study, researchers hope to contribute to improving the business of the banking sector and improve Customer Service hence that there is no miscommunication does not occur in the next time.
Co-Authors Agia Dwi Vici Utami Dasrun Hidayat Maharani, Iris Fatia Suci Nujiana