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Lucy Max
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ANALISIS SEMIOTIK MASALAH ETIKA DALAM IKLAN (STUDI KASUS IKLAN MAJALAH “AYAHBUNDA” TAHUN 2013 DAN TAHUN 2014) Max, Lucy
Interaksi: Jurnal Ilmu Komunikasi Vol 7, No 1 (2018): June 2018
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1322.208 KB) | DOI: 10.14710/interaksi.7.1.39-53

Abstract

By doing an analysis on the word and picture choices in the advertisement of AC Sharp in th “ayahbunda” Magazine of 26th Edition, December 24, 2012 – Januari 6, 2013, page 3 and in the Dettol Liqiut Soap of the same magazine 20th Edition, October 6 – 9, 2014, it was found that there is a potential problem of ethics in the advertisements. The creative execution of advertisements leaves behind a gap between rationality and creativity when one tries to demonstrate the quality of products. The ideal things is that the decision concerning “end and means” can be accounted for as far as the decisions does not produce misrepresentation, false images, exaggerated expectation, unwarranted expending of money and getting something that does not live up to promises.  
Belajar dari Pengalaman Universitas Katolik Widya Mandira Kupang : Berkomunikasi dalam Berorganisasi Lucy Max
Interaksi: Jurnal Ilmu Komunikasi Vol 2, No 1 (2013): January 2013
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.197 KB) | DOI: 10.14710/interaksi.2.1.40-49

Abstract

Abstract : The fundamental change in the work ethos undertaken by high management from UNWIRA turned out to have different acceptances by internal public. This research result indicates that the revitalization of orga­nizational structure has been made by Unwira without a clear definition of the functions of those structures and how they work. This has brought some consequences against the enactment by the internal public. The Unwira experience shows that cooperation and solid team work can only be established if every single person is treated in a just manner, involved in decision making, receives clear information on what is organization demanded and what will they gets from their involvement in the programs of the organization. Keywords: organizational communication, internal public, enactment Abstraksi :Perubahan etos kerja secara mendasar yang dilakukan oleh manajemen UNWIRA, pada akhirnya ber­dampak pada penerimaan yang berbeda-beda dari publik internal. Hasil penelitian menunjukkan bahwa revitalisasi struktur organisasi, yang dilakukan Unwira tanpa definisi yang jelas bagaimana pelaksanaan fungsi struktur tersebut, membawa konsekuensi terhadap enacment yang dilakukan oleh publik internal. Pen­galaman Unwira menunjukkan bahwa kerja sama dan tim work yang solid hanya akan terbentuk, jika setiap orang diperlakukan dengan adil, dilibatkan dalam pengambilan keputusan, mendapatkan kejelasan informasi tentang apa yang dibutuhkan organisasi dari dirinya, dan apa yang akan ia dapatkan jika terlibat dalam pro­gram kerja organisasi. Kata Kunci: komunikasi organisasi, publik internal, enactment
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