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Mira Meilia Marka
Universitas Semarang
Decision Sciences, Operations Research & Management

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Modal Sosial dan Human Capital Sebagai Alat Untuk Meningkatkan Kinerja Pemasaran Eviatiwi Kusumaningtyas Sugiyanto; Mira Meilia Marka
Jurnal Manajemen dan Kewirausahaan Vol 5, No 2 (2017): December 2017
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v5i2.1642

Abstract

The aim of this research are to analyze  how human capital and marketing performance can be improved through social capital, both internally and externally Quota sampling method are used to seeing the responses of 140 Batik SME’s in Semarang related research quetions. This  research  used  Structural Equation Model (SEM) under Amos 22.0 program as analysis tools. This research indicated that 1) internal social capital positively effect on human capital, 2) external social capital positively effect on human capital, 3) external social capital has no effect on marketing performance, 4) internal social capital positively effect on marketing performance, and 5) human capital positively effect on marketing performance  https://doi.org/10.26905/jmdk.v5i2.1642
Co-Authors Eviatiwi Kusumaningtyas Sugiyanto