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All Journal Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Manajemen Kreatif Jurnal
Bernadeta Wahyu Astri Pratita
Universitas Katolik Widya Karya
Decision Sciences, Operations Research & Management Education

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Analisis Faktor-Faktor yang Memengaruhi Keputusan Pembelian Pelanggan di Kober Bar Malang Bernadeta Wahyu Astri Pratita; Heri Pratikto; Sutrisno Sutrisno
Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Vol 3, No 4: APRIL 2018
Publisher : Graduate School of Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.149 KB) | DOI: 10.17977/jptpp.v3i4.10809

Abstract

Abstract: Purchasing decision are influenced by many factors. In this research, there are 11 factors namely motivation, value, social environment, family, social classe, culture, sub-culture, product, price, place and promotion. This research aims to explore the factors affecting the purchase decision, and to know the dominant factor affecting the purchase decision. This research used a quantitative approach, purposive sampling techniques with total 110 respondents and used exploratory factor analysis. Results showed that of the 11 factors used in this study, formed six factors namely product factor, cultural factor, employee service factor, sub-cultural factor, psychology factor, and price factor. The dominant factor which influence the customers’ purchase decision in Kober Bar Malang is a product factors. Abstrak: Keputusan pembelian dipengaruhi oleh banyak faktor. Dalam penelitian ini terdapat 11 faktor, yaitu motivasi, nilai, lingkungan sosial sekitar, keluarga, kelas sosial, budaya, sub budaya, produk, harga, tempat, dan promosi. Tujuan penelitian ini adalah untuk mengeksplorasi faktor-faktor yang memengaruhi keputusan pembelian pelanggan di Kober Bar Malang, dan untuk mengetahui faktor dominan yang memengaruhi keputusan pembelian pelanggan di Kober Bar Malang. Penelitian ini menggunakan pendekatan kuantitatif, dengan teknik purposive sampling dengan jumlah 110 responden dan menggunakan analisis faktor ekspolatori. Hasil penelitian menunjukkan bahwa dari 11 faktor yang digunakan dalam penelitian, terbentuk enam faktor yaitu faktor produk, faktor budaya, faktor layanan karyawan, faktor sub budaya, faktor psikologis, dan faktor harga. Faktor dominan yang memengaruhi keputusan pembelian pelanggan di Kober Bar Malang adalah faktor produk.
Determinant Factor of Consumers’ Decision Relating to The Purchase of Selection Food Shop Bernadeta Wahyu Astri Pratita
Manajemen Kreatif Jurnal Vol 1 No 1 (2023): Februari: Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.188 KB) | DOI: 10.55606/makreju.v1i1.990

Abstract

Consumers’ purchasing decision of a product or service can be affected by several factors. In this research there are 5 factors: product, employee service, culture, price and psychological. The purpose of this study is to determine whether these 5 factors are the factor considered by the customers in purchasing products in the selection food shop (Mie Setan). This research uses quantitative approach with 100 respondents as sample. They were obtained with incidental sampling technique. Data were obtained by using questionnaire instrument. Meanwhile, the technique of data analysis used confirmatory factor analysis. The result show that the most determinant Factor of consumers’ decision purchasing is the product.
Co-Authors Heri Pratikto Sielly Budi Prameswari Sutrisno Sutrisno