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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan
I Wayan Jaman Adi Putra
Dosen Magister Manajemen Pascasarjana-Universitas Negeri Malang
Decision Sciences, Operations Research & Management Education

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FAKTOR-FAKTOR PENENTU DAYA TARIK WISATA BUDAYA DAN PENGARUHNYA TERHADAP KEPUASAN WISATAWAN Novita Rifaul Kirom; Sudarmiatin Sudarmiatin; I Wayan Jaman Adi Putra
Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Vol.1, No.3, Maret 2016
Publisher : Graduate School of Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.676 KB) | DOI: 10.17977/jp.v1i3.6184

Abstract

Tujuan penelitian ini adalah untuk mengetahui keadaan faktor penentu daya tarik wisata budaya yang terdiri dari ke enam faktor yaitu faktor budaya, keunikan, promosi, keramahtamahan, biaya, dan kualitas layanan dan mengetahui  daya tarik wisata berpengaruh secara positif signifikan terhadap kepuasan wisatawan untuk berkunjung ke Ponpes Biharu bahri asali fadhoilir rohmah. Sampel penelitian ini adalah wisatawan yang berunjung ke objek wisata sejumlah 250 wisatawan. Jenis penelitian adalah expos fakto dengan jenis penelitian kuantitatif menggunakan analisis faktor eksploratori deskriptif dan regresi yang berlokasi di Kabupaten Malang. Hasil penelitian menunjukkan bahwa faktor budaya menjadi faktor yang paling dominan yang menjadi pertimbangan wisatawan dan terdapat pengaruh positif signifikan antara budaya terhadap kepuasan wisatawan sebesar 23,3%.The purpose of this study was to determine the state of the determinants of cultural tourist attraction consisting of six factors cultural factors, uniqueness, promotional, hospitality, costs, and quality of service and know tourist attraction affect positively significant to the satisfaction of tourists to visit Ponpes Biharu bahri fadhoilir Rohmah default. The sample was berunjung traveler to some 250 tourist attractions. This type of research is expos facto with quantitative research using descriptive exploratory factor analysis and regression located in Malang. The results showed that cultural factors into the most dominant factor into consideration tourists and there is a significant positive influence of culture on satisfaction rating of 23.3 %.
Pengaruh Kualitas Pelayanan Terhadap Loyalitas Debitur Kredit Produktif (Studi pada Kantor Cabang BNI SKC Malang) Putra, I Wayan Jaman Adi
Jurnal Aplikasi Manajemen Vol. 10 No. 2 (2012)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (142.515 KB) | DOI: 10.21776/

Abstract

The objectives of the research are to know: (1) the situation of service quality (tangible, empathy,reliability, responsiveness, assurance) of bank which perceived by customer of BNI productive credit andcustomer loyalty of BNI productive credit; (2) the influence of situation of service quality on the customerloyalty. The sources of data are all customers of BNI productive credit at branch offices of BNI Small CreditCentre which offered BNI productive credit in marketing area of Malang City. The election of 110 respondentsthat are planned uses simple random sampling technique and allocated proportionally, the methodsof collecting data are questionnaire, interview, and slider of document. The methods of analysis are: (1)descriptive analysis; and (2) hypothesis testing by Structural Equation Modeling (SEM).The results ofdescriptive analysis are: (1) Totally the level of situation of service quality (tangible, empathy, reliability,responsiveness, assurance) of bank which perceived by customer of BNI productive credit is very higheffectiveness category, but dissatisfied category; (2) Totally, the level of customer loyalty to BNI productivecredit is high sufficient category. (3) The results of hypothesis testing is the situation of service quality(tangible, empathy, reliability, responsiveness, assurance) of bank which perceived by customer are influencingpositively and significant on the customer loyalty of BNI productive credit.
Co-Authors Novita Rifaul Kirom, Novita Rifaul Sudarmiatin