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All Journal JAM : Jurnal Aplikasi Manajemen Journal of Management and Business Review PROCEEDING OF INTERNATIONAL CONFERENCE ON BUSINESS MANAGEMENT AND ACCOUNTING Insight Management And Business
Astuti Meflinda
Jurusan Sistem Informasi, Fakultas Sains Dan Teknologi, UIN Sultan Syarif Kasim, Riau
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH KEPRIBADIAN, LINGKUNGAN DAN DEMOGRAFIS TERHADAP KEINGINAN PERILAKU MENJADI ENTREPRENEUR DI KALANGAN MAHASISWA Mahyarni, Mahyarni; Meflinda, Astuti
Journal of Management and Business Review Vol 14, No 1 (2017)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v14i1.34

Abstract

Disadari semakin pentingnya peran entrepreneurship dalam pembangunan di negara-negara sedang berkembang, maka pemerintah dan instansi terkait mendorong semua pihak untuk menumbuhkan keinginan dan perilaku menjadi entrepreneur dikalangan generasi muda khususnya mahasiswa. Penelitian ini dilakukan pada Universitas Negeri di Provinsi Riau dengan tujuan untuk menguji dan menganalisis variabel kepribadian, lingkungan, dan demografis terhadap keinginan menjadi entrepreneur serta untuk menguji dan menganalisis pengaruh variabel keinginan terhadap perilaku untuk menjadi wirausaha di kalangan mahasiswa. Populasi dalam penelitian ini adalah seluruh mahasiswa Program strata satu yang terdaftar di Perguruan Tinggi tersebut dengan teknik pengambilan sampel adalah purposive sampling. Analisis data digunakan metode kuantitatif dengan menggunakan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa pengaruh variabel kepribadian dan lingkungan terhadap variabel keinginan untuk menjadi entrepreneur adalah signifikan, demikian juga dengan pengaruh variabel keinginan terhadap perilaku menjadi entrepreneur adalah signifikan. Realizing the growing importance of the role of entrepreneurship in development in developing countries, the government and relevant agencies encourage all parties to foster the intention and behavior become entrepreneurs among the young generation, especially students. This research was conducted at the State University in Riau province in order to test and analyze the personality, environmental, and demographic variables toward intention to be an entrepreneur and to test and analyze the effect of behavior intention variables to become entrepreneurs among students. The population in this study were all students of undergraduate courses listed in the Higher Education with the sampling technique is purposive sampling. Analysis of the data used quantitative method by using Partial Least Square (PLS). The results showed that the effect of personality and environment variable toward the intention to become an entrepreneur is significant, and the influence of intention to become entrepreneur is significant as well.
Brand Power: Analyzing the Synergy of Brand Image, Brand Ambassador, and Trust in E-Commerce Julina, Julina; Meflinda, Astuti; Wicaksono, Karinda Putri
International Conference on Business Management and Accounting Vol 3 No 1 (2024): Proceeding of International Conference on Business Management and Accounting (Nov
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/icobima.v3i1.4646

Abstract

This study attempts to analyze the influence of brand image, brand ambassador, and trust on online shopping decisions. This study uses a quantitative approach with a survey method involving respondents who have shopped online in Indonesia. Data were collected through a questionnaire with a Likert scale and analyzed using the Partial Least Squares (PLS) technique. The results of the study indicate that brand image, brand ambassador, and trust have a positive and significant effect on online shopping decisions. In addition, brand image and brand ambassadors also have a positive and significant effect on trust. These findings indicate the importance of companies to strengthen brand image and choose the right brand ambassador to build consumer trust, so that it can encourage online purchasing decisions. This study contributes to a better understanding of consumer behavior in the context of e-commerce and strategic implications for digital marketing management
Mapping dan Strategi Pengembangan Potensi Ekonomi Berbasis Budaya Lokal di Provinsi Riau Mahyarni, .; Meflinda, Astuti; Bustam, Nurhasanah; Tanjung, Hasrudi
Jurnal Aplikasi Manajemen Vol. 13 No. 4 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The aims of the study are (1) to know the mapping potential of local culture-basedeconomy. (2) To know the potential economic development strategy based on local culturein promoting community empowerment. This study is a descriptive qualitative research, byusing survey method. The results showed that the mapping about food products, are categorizedinto (1) mapping of typically food products in Riau with characteristic of ingredientsfrom Riau, (2) mapping typical food products in Riau made from common base, and (3)mapping of food products made from common areas and can be produced in several areas.Each area/region in general has the potential food products that are unique and distinctivethat can be raised and developed. Mapping towards these products could be concluded thatthere are products that have the potential to be developed into national and internationalmarkets and only a small part of products that has the potential to fill the local market. Thestrategy used in developing food products in this study using SWOT analysis as the basis fordesigning the strategy and working program that covering the assessment of strengths,weaknesses, opportunities and, challenges.
PENGARUH HARGA DAN SUASANA COFFE SHOP TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA AR COFFE Ali, Muhammad; Meflinda, Astuti
Insight Management and Business (IMB) Vol. 1 No. 2 (2023): IMB 2023
Publisher : Institut Riset dan Publikasi Asas Nusantara.

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, suasana Coffee Shop, dan kepuasan konsumen terhadap loyalitas konsumen di AR Coffee, Bundaran Keris Pekanbaru. Latar belakang penelitian ini didasarkan pada pentingnya pemahaman faktor-faktor yang memengaruhi perilaku konsumen dalam industri kopi yang semakin kompetitif. Metodologi penelitian menggunakan pendekatan kuantitatif. Populasi dalam dalam penelitian ini adalah konsumen AR Coffee, dengan sampel sebanyak 100 orang. Pengumpulan data dilakukan melalui kuesioner, dan analsiis data menggunakan bantuan partial least square (PLS). Hasil analisis statistik menunjukkan bahwa harga tidak memiliki pengaruh signifikan terhadap kepuasan konsumen, sementara suasana Coffee Shop memberikan dampak positif yang signifikan. Meskipun harga tidak berpengaruh signifikan terhadap loyalitas konsumen, suasana Coffee Shop dan kepuasan konsumen memiliki pengaruh positif dan signifikan terhadap loyalitas
Co-Authors Hasrudi Tanjung, Hasrudi Julina Julina Mahyarni - MUHAMMAD ALI Nurhasanah Bustam, Nurhasanah Wicaksono, Karinda Putri