Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian
Rangga Rahadi Putra
Unknown Affiliation
Agriculture, Biological Sciences & Forestry

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS SIKAP KONSUMEN DALAM MENGONSUMSI MADU SIALANG PRODUKSI MR. HONEY DI KOTA PEKANBARU Rangga Rahadi Putra; Rosnita '
Jurnal Online Mahasiswa (JOM) Bidang Pertanian Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Small medium enterprise (SME) Mr. Honey is an SME that is run by a student of Agribusiness Department Faculty of Agriculture University of Riau in Pekanbaru City. The product is still very simple, nevertheless demand on Mr. Honey’s product is still continuing. This may happen due to some attributes on Mr. Honey’s product that become the consideration for consumers, so the consumers keep purchasing the product from Mr. Honey. The research aims to analyze the consumers’ characteristic, consumers’ attitude, and to figure out the performance of SME Mr. Honey. The results showed that the characteristic of Mr. Honey’s consumers were single and productive young female, acquiring higher education, as well as having proper and well paid job. The attitude of consumers was positve, shown by the score 20.18 which meant it was good.The performance on attributes that must be maintained by SME Mr. Honey were hygiene attribute, originalitiy, ease in obtaining, and fair price. Meanwhile, the attributes that were include as main priority to be improved were the attachment of nutrition facts on the product, brand, Label of National Agency of Drug and Food Control, and also packaging of Mr. Honey’s products.   Keywords: Attributes, Consumers’ Characteristics, Consumers’ Attitude, Performance  
Co-Authors Rosnita '