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All Journal Petro : Jurnal Ilmiah Teknik Perminyakan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Ekonomi, Akuntansi dan Perpajakan Journal of Ekonomics, Finance, and Management Studies
Muhammad Rafif Falah
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Economics, Econometrics & Finance Energy Engineering Industrial & Manufacturing Engineering Social Sciences

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Journal : Jurnal Ekonomi, Akuntansi dan Perpajakan

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Analisis Keputusan Pembelian Konsumen saat Live Shopping pada Platform TikTok Produk Fashion Erwin Permana; Muhammad Rafi Putra Prasetia; Muhammad Rafif Falah; Agustinus Miranda Wijaya
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 2 No. 2 (2025): Mei: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v2i2.1016

Abstract

The strengthening of the digital ecosystem has changed the way people make purchasing decisions. This study aims to analyze consumer purchasing decisions in live shopping on the TikTok platform for fashion products. The study was conducted using a descriptive qualitative approach. The research data was sourced from digital searches and observations. The results of the study indicate that consumer purchasing decisions in live shopping on TikTok are influenced by several key factors, namely seller credibility, promotional systems, interactivity, transaction ease, and social influence. These factors interact with one another and shape a satisfying shopping experience for consumers, thereby encouraging them to make purchases. By understanding these factors, businesses can design more effective marketing strategies to maximize sales through the TikTok platform.
Co-Authors Agustinus Miranda Wijaya Erwin Permana Ika Korika Swasti Muhammad Rafi Putra Prasetia Reno Pratiwi Sugiatmo Kasmungin