Articles
<![CDATA[Analisis Terhadap Diversitas Top Manajeman Tim (TMT) Pada BUMN Holding Di Indonesia ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Bambang Purwoko]]>;
<![CDATA[Sri Widyastuti]]>;
<![CDATA[Widarto Rachbini]]>;
<![CDATA[Achsanul Qosasi]]>
<![CDATA[ Jurnal Manajemen dan Keuangan Vol 8 No 3 (2019): EDISI KHUSUS: JURNAL MANAJEMEN DAN KEUANGAN ]]>
Publisher : <![CDATA[Program Studi Manajemen Fakultas Ekonomi Universitas Samudra ]]>
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DOI: 10.33059/jmk.v8i3.2091
<![CDATA[Penelitian ini bertujuan untuk menganalisis keragaman Top Management Team (TMT) pada BUMN Holding di Indonesia dengan menggunakan dimensi demografi sederhana dan demografi relasional yang meliputi jenis kelamin, usia, etnik, masa jabatan, pendidikan formal dan pengalaman fungsional. Teknik analisis menggunakan Structural Equetion Model (SEM) with SmartPLS.Jumlah sample sebanyak 40 perusahaan yang telah bergabung menjadi 4 BUMN Holding di Indonesia. Responden penelitian adalah para direktur perusahaan, satu perusahaan diwakili oleh satu direktur. Hasil penelitian menunjukkan bahwa jenis kelamin menjadi satu-satunya dimensi yang tidak signifikan dalam membentuk TMT Diversity BUMN Holding di Indonesia. Implikasinya, pada kasus BUMN Holding, tidak menjadi persoalan jika komposisi TMT jenis kelamin seragam. Sedangkan yang harus beragam adalah dimensi yang signifikan yakni usia, etnik, masa jabatan, pendidikan formal dan pengalaman fungsional. Mengingat pentingnya peran BUMN dalam proses pembangunan nasional, maka diperlukan kajian lanjutan pada objek yang sama dengan lokus penelitian seluruh level manajemen.]]>
<![CDATA[STRATEGI MEMPERTAHANKAN USAHA PEDAGANG KAKI LIMA (PKL) DI MASA PANDEMI COVID19 ]]>
<![CDATA[Hanna Zulhijahyanti]]>;
<![CDATA[Kintan Ayu Agnes Safira]]>;
<![CDATA[Leonita Lisha Saputri]]>;
<![CDATA[Erwin Permana]]>
<![CDATA[ Inovasi Vol 8, No 1 (2021): Inovasi: Jurnal Ilmiah Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas Pamulang ]]>
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DOI: 10.32493/Inovasi.v8i1.p21-29.11490
<![CDATA[One of the informal sector Micro and Small Business actors who feel the significant impact of the Covid-19 pandemic is street vendors (PKL). This study aims to explain the business strategy of street vendors in order to be able to maintain their survival in the businesses that will be carried out (PKL) during the Covid-19 pandemic. This research is included in qualitative research. From the results of the research, the marketing strategy used by street vendors in the midst of the Covid-19 pandemic is by using social media, including Facebook, Instagram, Whatsapp, telegram, and joining other online businesses such as shopee, go-food, and grap- food. By using social media, buyers and traders can easily make transactions without having to touch. it can be explained that the survival strategy can work as expected by paying attention to the purchasing power of consumers during the Covid-19 pandemic.]]>
<![CDATA[Analisi Strategi Digital Marketing Pada Produk Fashion Buttonscarves ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Asmaa Nur izzati]]>;
<![CDATA[Azizah, Evrila Nur]]>
<![CDATA[ Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 6 No. 2 (2024): Vol. 6 No. 2 September 2024 ]]>
Publisher : <![CDATA[Program Studi Ilmu Administrasi Bisnis FISIP UNPAS ]]>
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DOI: 10.23969/bp.v6i2.13815
<![CDATA[As the digital ecosystem becomes more established, the business world has greater opportunities to reach wider markets. One of the popular business trends in digital media is the local fashion brand Buttonscarves. This research aims to analyze the digital marketing strategy for Buttonscarves products. The research was conducted using a qualitative approach. Data comes from search results and observations in various digital databases and official publications. The results of the analysis of digital marketing strategies for fashion buttonscarves products show that the use of technology as part of digital marketing has proven successful in expanding the market. In increasing online product marketing, Buttonscarves utilizes digital platforms and carries out several strategies. This strategy is to create an official website that is structured so that it can make things easier for potential consumers, make good use of social media by paying attention to aesthetics, collaborate with influencers and celebrities, collaborate with well-known Indonesian designers, collaborate with International Key Opinion Leaders (KOL), and carry out Collaboration with existing e-commerce such as Shopee, Tokopedia, Blibli and Zalora.]]>
<![CDATA[Membangun Politik Yang Berakhlak: Integrasi Nilai-Nilai Islam dalam Sistem Demokrasi ]]>
<![CDATA[Lira Sopi Ema]]>;
<![CDATA[Erwin Permana]]>;
<![CDATA[Suatang Suatang]]>;
<![CDATA[Kurniati Kurniati]]>
<![CDATA[ Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA Vol. 2 No. 3 (2024): Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar ]]>
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DOI: 10.55606/birokrasi.v2i3.1324
<![CDATA[The main problem in current politics is the inability of politicians, policy makers and leaders who should represent society to fulfill their expectations. This research aims to understand how Islamic values can be integrated into a democratic system and find ways to build moral politics based on these principles. Islam in the context of democracy. This research applies a qualitative approach using a literature study method, namely by searching for many references regarding "Building Politics with Morals: Integration of Islamic Values in a Democratic System" sourced from books and journals as well as triangulation validation techniques. The findings show that democracy is in the hands of the people and politics as policy makers and running the government. To integrate Islamic values in democracy, the concepts of equality, freedom of opinion, justice, deliberation and responsibility are applied. The role of Islamic political ethics in building moral politics is to make religion the basis of ethics, to form the ability to be critical and rational and to create leaders who are fair, wise, trustworthy and competent.]]>
<![CDATA[Strategi Key Opinion Leader (KOL) Untuk Meningkatkan Keputusan Pembelian Konsumen Terhadap Produk Wardah ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Anita Wulandari]]>;
<![CDATA[Rizky Alfiani Fadilah]]>;
<![CDATA[Syamsurizal, Syamsurizal]]>
<![CDATA[ Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 1 No. 3 (2024): Agustus : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik ]]>
Publisher : <![CDATA[Lembaga Pengembangan Kinerja Dosen ]]>
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DOI: 10.62383/sosial.v1i3.483
<![CDATA[Utilization of Key Opinion Leaders (KOL) is one of the digital marketing strategies that is widely used today. KOL is not only used by new business people, even established business people with popular brands also use KOL. One of them is Wardah cosmetics. This research aims to analyze the Key Opinion Leader (KOL) strategy to improve consumer purchasing decisions for Wardah products. The research was conducted using a descriptive qualitative approach. Research data comes from the results of reviews of official publications and searches on various official databases and popular digital sites. The research results show that Wardah did several things in its KOL utilization strategy, namely: 1). Wardah chooses Key Opinion Leaders (KOL) who have a positive image and are relevant to the target market and collaborate with beauty influencers, fashion influencers and lifestyle influencers to promote their products. 2). Wardah collaborates with Key Opinion Leaders (KOL) to create interesting and informative content about Wardah products, the content will be creative and original. 3). Wardah measures the effectiveness of the Key Opinion Leader (KOL) strategy by tracking metrics such as reach, engagement and conversion using social media analytics tools to track the performance obtained. Wardah's success in using Key Opinion Leaders (KOL) was proven when it carried out a C-Defense Series product campaign which showed significant results with increased views and engagement, this helped Wardah reach consumers and increase sales effectively]]>
<![CDATA[Penerapan Strategi Pemasaran Produk Wuling Air Ev dalam Menarik Minat Pembelian Konsumen Terhadap Mobil Listrik ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Siti Khalisa Naurah Rahayu]]>;
<![CDATA[Shifa Sabilla Hanum]]>;
<![CDATA[Syamsurizal]]>
<![CDATA[ Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/jeap.v1i3.307
<![CDATA[Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.]]>
<![CDATA[Penerapan Strategi Content Marketing Untuk Membangun Brand Awareness Produk Skincare Skintific ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Nadya Amanda]]>;
<![CDATA[Noer Fhadya Dwi Aninda]]>;
<![CDATA[Syamsurizal]]>
<![CDATA[ Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 1 (2024): Februari : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/jeap.v1i1.308
<![CDATA[Analysis of digital marketing in increasing brand awareness has been carried out very often. However, there has not been much analysis that specifically carries out marketing content analysis to increase brand awareness. This research aims to conduct content marketing analysis to increase brand awareness of skincare products. The research was conducted using a qualitative descriptive approach. Research data comes from the results of reviews of official publications and data searches in various digital databases. The research results show that there are several main content marketing strategies carried out by brands by paying attention to several factors, namely collaborating with influencer marketing through creative marketing campaigns, providing attractive discounts and promotions on certain dates in the form of flash sales, and giveaways to get audience engagement which ultimately resulting in increased sales. This is related to design factors, current events, reading experience, time and also the tone of the content marketing strategy carried out by skintific. Apart from that, Skintific also provides platforms on various social media as a reference source of information and increases marketing sales in various marketplaces such as Shopee, TikTok and Lazada. In this research, general strategies are explained so that for further research it is recommended to be more specific, for example a strategy by utilizing influencer marketing to produce a deeper understanding and be easier to understand]]>
<![CDATA[Strategi Pemasaran Perusahaan Starbucks Terhadap Penurunan Saham Akibat Boikot Produk ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Dhea Novtalia Wijaya]]>;
<![CDATA[Lutfita Khoirunisa]]>;
<![CDATA[Samsyurizal]]>
<![CDATA[ Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 2 (2024): Mei : Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP) ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/jeap.v1i2.309
<![CDATA[Starbucks is one of the international coffee companies affected by falling shares due to a boycott triggered by their alleged support for alleged Israeli crimes. To overcome this market turmoil, Starbucks is trying to carry out a series of strategies so that it can still be accepted by the market. This research aims to analyze Starbucks' marketing strategy regarding the decline in shares due to product boycotts. The research was conducted using a descriptive qualitative approach. Data was obtained through search results and observations on various sites and related databases. The research results show that Starbucks has implemented a marketing strategy that focuses on clarifying its stance and commitment to human values, launching aggressive promotions, launching new products, collaborating with K-Pop idols, improving customer service, and taking advantage of the Ramadan momentum. In addition, Starbucks has also emphasized its dedication to social responsibility and human rights through statements on Starbucks' official website and Instagram. The company is concerned about all forms of actions that incite hatred and violence, and also expresses sympathy for the victims and support for global peace initiatives. These efforts aim to restore Starbucks' brand image and rebuild customer trust, while addressing the concerns that led to the product boycott. By focusing on these human values, promotions, and improving customer service, Starbucks is working to regain its market position and continue to grow in the international coffee industry]]>
<![CDATA[Analisis Kepuasan Generasi Z Terhadap Layanan E-Commerce ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Dela Setia Cahyani]]>;
<![CDATA[Famita Wijayanti]]>;
<![CDATA[Syamsurizal Syamsurizal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 2 (2024): Juni : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP) ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/jieap.v1i2.312
<![CDATA[Generation Z is a generation that was born and developed along with the development of digital technology. Generation Z has unique preferences in online shopping with a tendency to choose convenience and affordability. This creates challenges and opportunities for e-commerce players. This research aims to analyze Generation Z's satisfaction with e-commerce services. The research was conducted using a qualitative descriptive approach. Data comes from search results on various digital bases and related official publications. The research results show that Generation Z pays attention to affordable prices as well as high ease of access, product quality, lots of discounts, varied payment method choices, guarantees and speed of delivery. Apart from that, satisfaction with service for a product for Generation Z from e-commerce is obtained because of the efficiency and practicality when shopping offered by e-commerce. With all the convenience provided, as well as efficiency and time effectiveness, e-commerce is considered the right solution in finding needs for Generation Z. Therefore, it is not surprising that more and more platforms are emerging that are used to facilitate the purchase and sale of products or services via the internet. This e-commerce trend has also caused several shops to lose competition and close. This shows that e-commerce is an option for Generation Z, and they are satisfied with the service and convenience provided.]]>
<![CDATA[Analisis Pemanfaatan Entertainment Drama Korea Sebagai Strategi Pemasaran Produk Lokal Merek Kopiko ]]>
<![CDATA[Erwin Permana]]>;
<![CDATA[Deani Nabila Faiza]]>;
<![CDATA[Novita Sari Dewi]]>;
<![CDATA[Syamsurizal Syamsurizal]]>
<![CDATA[ Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 1 No. 3 (2024): September : Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP) ]]>
Publisher : <![CDATA[Asosiasi Riset Ekonomi dan Akuntansi Indonesia ]]>
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DOI: 10.61132/jieap.v1i3.314
<![CDATA[Kopiko's positive reputation as a global brand is a consideration for PT Mayora Indah Tbk in innovating its marketing by choosing a product placement strategy. Product placement is a form of brand placement, product packaging or certain logos that are integrated with the film plot. PT Mayora Indah Tbk chose to market Kopiko in Korean drama series considering that Korean dramas are currently popular and have many fans in the world. This research aims to analyze the use of Korean drama entertainment as a marketing strategy for local Kopiko products. The research was conducted using a descriptive qualitative approach. Data comes from search results in various official publications and relevant digital databases. The research results show that the product placement that appears in the drama is done by inserting advertisements naturally in an effort to touch the thoughts and feelings of the audience by clearly displaying the product, brand and logo of the Kopiko candy. Product placement in popular dramas accompanied by the attractiveness of the actresses involved can arouse curiosity in potential consumers to find out more about the product that appears. Kopiko's first appearance in the Korean drama entitled 'Vincenzo', followed by other Korean dramas, became a hot topic of conversation on social media. Indonesian people seem enthusiastic about the emergence of Indonesian brands and quite a few feel proud because local products appear in Korean dramas which have recently been in great demand by people from various parts of the world.]]>
