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All Journal Jurnal Manajemen & Keuangan Jurnal Riset Pendidikan Ekonomi Inovasi: Jurnal Ilmiah Ilmu Manajemen Business Preneur : Jurnal Ilmu Administrasi Bisnis Journal of Innovation Research and Knowledge Optimal: Jurnal Ekonomi dan Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Birokrasi: Jurnal Ilmu Hukum dan Tata Negara Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Ekonomi, Akuntansi dan Perpajakan Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak Kajian Ekonomi dan Akuntansi Terapan Jurnal Bisnis, Ekonomi Syariah dan Pajak
Erwin Permana
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Terhadap Diversitas Top Manajeman Tim (TMT) Pada BUMN Holding Di Indonesia Erwin Permana; Bambang Purwoko; Sri Widyastuti; Widarto Rachbini; Achsanul Qosasi
Jurnal Manajemen dan Keuangan Vol 8 No 3 (2019): EDISI KHUSUS: JURNAL MANAJEMEN DAN KEUANGAN
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.994 KB) | DOI: 10.33059/jmk.v8i3.2091

Abstract

Penelitian ini bertujuan untuk menganalisis keragaman Top Management Team (TMT) pada BUMN Holding di Indonesia dengan menggunakan dimensi demografi sederhana dan demografi relasional yang meliputi jenis kelamin, usia, etnik, masa jabatan, pendidikan formal dan pengalaman fungsional. Teknik analisis menggunakan Structural Equetion Model (SEM) with SmartPLS.Jumlah sample sebanyak 40 perusahaan yang telah bergabung menjadi 4 BUMN Holding di Indonesia. Responden penelitian adalah para direktur perusahaan, satu perusahaan diwakili oleh satu direktur. Hasil penelitian menunjukkan bahwa jenis kelamin menjadi satu-satunya dimensi yang tidak signifikan dalam membentuk TMT Diversity BUMN Holding di Indonesia. Implikasinya, pada kasus BUMN Holding, tidak menjadi persoalan jika komposisi TMT jenis kelamin seragam. Sedangkan yang harus beragam adalah dimensi yang signifikan yakni usia, etnik, masa jabatan, pendidikan formal dan pengalaman fungsional. Mengingat pentingnya peran BUMN dalam proses pembangunan nasional, maka diperlukan kajian lanjutan pada objek yang sama dengan lokus penelitian seluruh level manajemen.
STRATEGI MEMPERTAHANKAN USAHA PEDAGANG KAKI LIMA (PKL) DI MASA PANDEMI COVID19 Hanna Zulhijahyanti; Kintan Ayu Agnes Safira; Leonita Lisha Saputri; Erwin Permana
Inovasi Vol 8, No 1 (2021): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v8i1.p21-29.11490

Abstract

One of the informal sector Micro and Small Business actors who feel the significant impact of the Covid-19 pandemic is street vendors (PKL). This study aims to explain the business strategy of street vendors in order to be able to maintain their survival in the businesses that will be carried out (PKL) during the Covid-19 pandemic. This research is included in qualitative research. From the results of the research, the marketing strategy used by street vendors in the midst of the Covid-19 pandemic is by using social media, including Facebook, Instagram, Whatsapp, telegram, and joining other online businesses such as shopee, go-food, and grap- food. By using social media, buyers and traders can easily make transactions without having to touch. it can be explained that the survival strategy can work as expected by paying attention to the purchasing power of consumers during the Covid-19 pandemic.
Pemanfaatan Key Opinion Leader (KOL) Brand Scarlett Whitening dalam Pemasaran Digital Pada Generasi Z Erwin Permana; Abdiel Reihan; Alvito Daffa Gustyo; Syamsurizal, Syamsurizal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i3.3735

Abstract

In facing the rapidly developing digital era, Scarlett Whitening has succeeded in combining traditional business principles with digital marketing methods. One important approach taken is through collaboration with Key Opinion Leaders (KOL) on various social media platforms, such as Instagram and TikTok. With appropriate KOL support, Scarlett Whitening succeeded in reaching generation Z, its main target market, with a more personal approach and in line with brand needs. This research aims to analyze the use of KOL brand Scarlett whitening in Generation Z. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and literature reviews. The research results show that by utilizing Key Opinion Leaders (KOL) in digital marketing strategies, Scarlett Whitening has succeeded in aligning the use of KOLs in its digital marketing strategy, such as through collaboration with KOLs who have significant influence and reach among the younger generation. The selected KOLs are not only popular because of their large number of followers, but also the content they present is of high quality and suits the interests and needs of the target market. Scarlett Whitening's main target market is teenagers aged 15-34 years, namely Generation Z, who have a tendency to be very familiar with digital technology. With a more personal approach and in line with the needs of the target market, Scarlett Whitening has succeeded in reaching generation Z with quality content that suits the interests and needs of the target market. The content produced by KOL for Scarlett Whitening often contains product reviews, usage tutorials, and testimonials from consumers. Through this content, information about the quality, safety and effectiveness of the Scarlett Whitening brand can be conveyed in an authentic and convincing way to potential consumers.
Strategi Pemasaran Untuk Meningkatkan Penjualan Kopi Nako Kebon Jati Bogor Erwin Permana; Muhamad Athalah Ramadhan; Ifnu Saputra; Syamsurizal, Syamsurizal
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v4i2.3736

Abstract

Businesses that combine environmental and product aspects are currently growing quite rapidly. Consumers are not only served products according to their taste but can also enjoy natural views with fresh air. One business that utilizes natural aspects as a marketing strategy is Kopi Nako Kebon Jati. This research aims to analyze marketing strategies to increase sales of Kopi Nako Kebon Jati Bogor. The research was conducted using a qualitative descriptive approach. Data comes from analysis of the results of literature reviews and related official publications. The results of this research show that the marketing used by Kopi Nako Kebon Jati Bogor is the Marketing Mix which consists of 4Ps, namely product, price, place and promotion. Of these four things, efforts are made to maximize product marketing strategies. After that, it is supported by a social media platform via the Kopi Nako Kebon Jati Instagram account. This Instagram aims to provide useful information for consumers and reach a very wide market, so that it can increase sales of Kopi Nako Kebon Jati Bogor. The unique strategy that differentiates Kopi Nako Kebon Jati from the others is Hidden Gem, namely that they take a place quite far from the city center and make it a special attraction for Kopi Nako Kebon Jati which sells views of Mount Salak which are not available in coffee shops in general.
Analisi Strategi Digital Marketing Pada Produk Fashion Buttonscarves Erwin Permana; Asmaa Nur izzati; Azizah, Evrila Nur
Business Preneur: Jurnal Ilmu Administrasi Bisnis Vol. 6 No. 2 (2024): Vol. 6 No. 2 September 2024
Publisher : Program Studi Ilmu Administrasi Bisnis FISIP UNPAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/bp.v6i2.13815

Abstract

As the digital ecosystem becomes more established, the business world has greater opportunities to reach wider markets. One of the popular business trends in digital media is the local fashion brand Buttonscarves. This research aims to analyze the digital marketing strategy for Buttonscarves products. The research was conducted using a qualitative approach. Data comes from search results and observations in various digital databases and official publications. The results of the analysis of digital marketing strategies for fashion buttonscarves products show that the use of technology as part of digital marketing has proven successful in expanding the market. In increasing online product marketing, Buttonscarves utilizes digital platforms and carries out several strategies. This strategy is to create an official website that is structured so that it can make things easier for potential consumers, make good use of social media by paying attention to aesthetics, collaborate with influencers and celebrities, collaborate with well-known Indonesian designers, collaborate with International Key Opinion Leaders (KOL), and carry out Collaboration with existing e-commerce such as Shopee, Tokopedia, Blibli and Zalora.
Membangun Politik Yang Berakhlak: Integrasi Nilai-Nilai Islam dalam Sistem Demokrasi Lira Sopi Ema; Erwin Permana; Suatang Suatang; Kurniati Kurniati
Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA Vol. 2 No. 3 (2024): September : JURNAL ILMU HUKUM DAN TATA NEGARA
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/birokrasi.v2i3.1324

Abstract

The main problem in current politics is the inability of politicians, policy makers and leaders who should represent society to fulfill their expectations. This research aims to understand how Islamic values ​​can be integrated into a democratic system and find ways to build moral politics based on these principles. Islam in the context of democracy. This research applies a qualitative approach using a literature study method, namely by searching for many references regarding "Building Politics with Morals: Integration of Islamic Values ​​in a Democratic System" sourced from books and journals as well as triangulation validation techniques. The findings show that democracy is in the hands of the people and politics as policy makers and running the government. To integrate Islamic values ​​in democracy, the concepts of equality, freedom of opinion, justice, deliberation and responsibility are applied. The role of Islamic political ethics in building moral politics is to make religion the basis of ethics, to form the ability to be critical and rational and to create leaders who are fair, wise, trustworthy and competent.
Strategi Meningkatkan Brand Awareness Melalui Konten Kreatif Dalam Pemasaran Media Sosial Tiktok Brand Tenue De Attire Erwin Permana; Dewi Stalastiana; Rahil Khalisoh; Syamsurizal, Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 3 (2024): Juli : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i3.931

Abstract

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.
Strategi Pemasaran Flash Sale Live Shopping Tiktok Shop Terhadap Minat Konsumen Dalam Membeli Produk Maybelline Erwin Permana; Almeyra Azarine Hadityaputri; Firza Intania Azzahra; Syamsurizal , Syamsurizal
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.932

Abstract

The development of digital marketing has given birth to various marketing innovations that were previously unknown. One form of digital marketing innovation currently is Flash Shale Live Shopping on Tiktok. This research aims to analyze the Tiktok Shop Flash Sale Live Shopping marketing strategy on consumer buying interest in Maybelline products. The research was carried out using a descriptive qualitative approach, research data came from search results in various digital databases. The research results show that Live shopping on the TikTok Shop has proven effective in influencing consumer buying interest in Maybelline products. This success was driven by several factors: 1). Live shopping videos that display products in real time and attractive visualizations. 2). Prices during the duration of live shopping. Maybelline provides several promotions such as Buy 1 Get 1 and discount voucher promos. 3). Time, the Maybelline brand carries out live shopping for 24 hours so that it can always connect and interact with consumers such as product question and answer sessions in the comments column. 4). Maybelline products display single and bundled products at more economical prices when live shopping. The fifth factor is flash sales, the Maybelline brand uses a flash sale marketing strategy to provide big discounts for a limited time. With the live shopping marketing strategy, it also makes it easier for the Maybelline brand to meet consumer buying interest indicators, namely attention, interest, desire and action, that is, buyers can be interested and immediately buy products in live shopping sessions.
Strategi Key Opinion Leader (KOL) Untuk Meningkatkan Keputusan Pembelian Konsumen Terhadap Produk Wardah Erwin Permana; Anita Wulandari; Rizky Alfiani Fadilah; Syamsurizal, Syamsurizal
Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik Vol. 1 No. 3 (2024): Agustus : Sosial Simbiosis : Jurnal Integrasi Ilmu Sosial dan Politik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/sosial.v1i3.483

Abstract

Utilization of Key Opinion Leaders (KOL) is one of the digital marketing strategies that is widely used today. KOL is not only used by new business people, even established business people with popular brands also use KOL. One of them is Wardah cosmetics. This research aims to analyze the Key Opinion Leader (KOL) strategy to improve consumer purchasing decisions for Wardah products. The research was conducted using a descriptive qualitative approach. Research data comes from the results of reviews of official publications and searches on various official databases and popular digital sites. The research results show that Wardah did several things in its KOL utilization strategy, namely: 1). Wardah chooses Key Opinion Leaders (KOL) who have a positive image and are relevant to the target market and collaborate with beauty influencers, fashion influencers and lifestyle influencers to promote their products. 2). Wardah collaborates with Key Opinion Leaders (KOL) to create interesting and informative content about Wardah products, the content will be creative and original. 3). Wardah measures the effectiveness of the Key Opinion Leader (KOL) strategy by tracking metrics such as reach, engagement and conversion using social media analytics tools to track the performance obtained. Wardah's success in using Key Opinion Leaders (KOL) was proven when it carried out a C-Defense Series product campaign which showed significant results with increased views and engagement, this helped Wardah reach consumers and increase sales effectively
Penerapan Strategi Pemasaran Produk Wuling Air Ev dalam Menarik Minat Pembelian Konsumen Terhadap Mobil Listrik Erwin Permana; Siti Khalisa Naurah Rahayu; Shifa Sabilla Hanum; Syamsurizal
Jurnal Ekonomi, Akuntansi, dan Perpajakan Vol. 1 No. 3 (2024): Agustus: Jurnal Ekonomi, Akuntansi, dan Perpajakan (JEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jeap.v1i3.307

Abstract

Electronic vehicles (EV) are not only an alternative for fossil fuel cars to reduce the rate of air pollution but also as a strategy to expand market share in Indonesia. This research aims to analyse the Wuling Air EV product strategy in attracting consumer to purchasing the electric cars. The research was conducted using a descriptive qualitative approach. Research data comes from search results in various digital databases and official publications. The research results show that the success of Wuling Air EV sales cannot be separated from the implementation of an omnichannel marketing strategy (offline and online) to attract consumer interest in electric vehicles. The omnichannel marketing strategy implemented involves various channels, both online or social media and directly through car shows or at dealers. This makes Wuling Motors take the opportunity, apart from intensifying promotions at dealers, offline exhibitions or car auto shows, but to utilize online marketing Wuling collaborating with car reviewers and influencers, providing options for purchasing or booking via e-commerce, and provide a home test-drive simply through the application. In this way, Wuling Indonesia has a goal of being able to create a touch point with the public regarding electronic vehicles (EV) both offline and online.
Co-Authors Abdiel Reihan Abdullah Abbas Achsanul Qosasi Adinda Nabila Fajar Agustinus Miranda Wijaya Almeyra Azarine Hadityaputri Alvito Daffa Gustyo Alyah Irvie Aranda Alben Susanto Andani Alfi Nabil Anita Wulandari Anwar Alif Arafani Dwi Susana Arizal Putra Pratama Asmaa Nur izzati Audy Saomramadhan Azizah, Evrila Nur Chandra, Yanita Ella Nilla Daneswara Jayalaksana Davina Putri Aulia Deani Nabila Faiza Dela Setia Cahyani Dewi Stalastiana Dhea Novtalia Wijaya Efriyanto Efriyanto ENDAH PRATIWI Erlyn Rosalina Famita Wijayanti Firdaus, Risya Zahrotul Firza Intania Azzahra Friska Adelina Sembiring Hanna Zulhijahyanti Harnovinsah Harnovinsah Ifnu Saputra Keysi Rahmawati, Keysi Rahmawati Kharimah, Septiana Nurul Kintan Ayu Agnes Safira Krisna Agung Rahmanda Kurniati Kurniati Lazarus Sinaga Leonita Lisha Saputri Lidya Putri Wulandari Lira Sopi Ema Lutfita Khoirunisa Marizka Nazla Yulita Putri Marsekal Muhammad Jamal Muhamad Athalah Ramadhan Muhammad Najib Muhammad Rafi Putra Prasetia Muhammad Rafif Falah Muhammad Rubiul Yatim Nadya Amanda Najma Nury Noer Fhadya Dwi Aninda Noprella Azura Zeta Novita Sari Dewi Nuraini Haliza Purwoko, Bambang Rahil Khalisoh Ridwan Roy Tutupoho Riskon Ginting Rizky Alfiani Fadilah Sabrina Oktavia Salsabila Nadia Nabila Sita Samsyurizal Septia Nur Isnaeni Furdaus Shalihah, Wardatus Shifa Sabilla Hanum Siti Khalisa Naurah Rahayu Sri Widyastuti Sri Widyastuti Suatang Suatang Syamsurizal Syamsurizal , Syamsurizal Syamsurizal - - Tambun Roma Tio Br Sihaloho Teuku Muhammad Win Dafri Darisa Widarto Rachbini