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Abd. Hamid Habbe
Mahasiswa Program Doktor Universitas Gadjah Mada
Economics, Econometrics & Finance

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TEORI PRODUCT LIFE CYCLE : SUATU ALAT UNTUK FORMULASI STRATEGICAL ALIGNMENT Abd. Hamid Habbe
Media Riset Akuntansi, Auditing & Informasi Vol. 2 No. 3 (2002): Desember
Publisher : LEMBAGA PENERBIT FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS TRISAKTI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1166.34 KB) | DOI: 10.25105/mraai.v2i3.1827

Abstract

The theory of Product Life Cycle (PLC) can be used as a guide or instrument to formulate and implement a strategy that fits the business environment based on phase analysis of deterministic characteristics in PLC. The organization strategy chosen by a company can be changed according to the environment change. The paper argues that organization strategy selection is an ongoing process.Keywords: Product life cycle, Organization strategy, Changes.
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