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All Journal Jurnal Ekonomi Trisakti Jurnal Manajemen dan Pemasaran Jasa
Darra Pradita Hidayat
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Economics, Econometrics & Finance

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PENGARUH KEADILAN ORGANISASI TERHADAP KOMITMEN AFEKTIF MELALUI KEPUASAN KERJA PADA PERUSAHAAN PERBANKAN SWASTA DI DKI JAKARTA Darra Pradita Hidayat
Jurnal Manajemen dan Pemasaran Jasa Vol. 8 No. 2 (2015): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.848 KB) | DOI: 10.25105/jmpj.v8i2.1589

Abstract

This research refers to a previous study conducted by Matthew S. Crow, Chang-Bae Lee Jae-Jin and Joo (2011) and completed by Andy Myhill & Ben Bradford (2012). This research is about “The Impact of Organizational Justice to Affective Commitment mediated by Job Satisfaction on Banking Companies In Jakarta”. The background of this research is to analyze the Affective Commitment as determining factors dedication and loyalty in banking industry. The purpose of this research was to examine the impact of Organizational Justice to Affective Commitment mediated by Job Satisfaction. The design of this research using primary data obtained by distributing questionnaires to 130 employees of Private Bank in Jakarta. Data analysis method used in this research is Structural Equation Model (SEM). The results of this research concluded that there is a positive effect of Organizational Justice, Procedural Justice, Distributive Justice, Interactional Justice against Affective Commitment through Job Satisfaction.
PEMETAAN POSITIONING LAYANAN STREAMING DIGITAL DI PASAR INDONESIA Velaroni, Fivan; Darra Pradita Hidayat; Asep Hermawan
Jurnal Ekonomi Trisakti Vol. 5 No. 2 (2025): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v5i2.22798

Abstract

Studi ini menganalisis persepsi konsumen terhadap lima platform Video On Demand (VoD) di Indonesia menggunakan pemetaan posisi merek berdasarkan tujuh atribut layanan. Temuan penelitian mengungkapkan bahwa kualitas video dan kelengkapan konten merupakan faktor yang paling berpengaruh. Netflix memegang posisi pasar terdepan, sementara platform lain perlu meningkatkan kualitas layanan agar tetap kompetitif. Wawasan ini memberikan panduan strategis bagi penyedia VoD dalam mengembangkan strategi pemasaran yang lebih efektif.
Co-Authors ASEP HERMAWAN Velaroni, Fivan