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All Journal JBTI : Jurnal Bisnis : Teori dan Implementasi JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Prosiding Seminar Nasional Program Pengabdian Masyarakat Jurnal Manajemen dan Pemasaran Jasa INJECT Interdisciplinary Journal of Communication
Indah Fatmawati
Universitas Muhammadiyah Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences

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PENGARUH LINGKUNGAN TOKO TERHADAP KEADAAN EMOSIONAL DAN PERILAKU PEMBELIAN IMPULSIF KONSUMEN PENGUJIAN MODEL MEHRABIAN-RUSSELL Febrina Annisa Fauziyah; Indah Fatmawati
Jurnal Manajemen dan Pemasaran Jasa Vol. 10 No. 1 (2017): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4429.176 KB) | DOI: 10.25105/jmpj.v10i1.1852

Abstract

This study aims to analyze the influence of store environment on impulse buying behavior with emotional states as intervening variable using Mehrabian-Russell’s model. The store environment variables in this study include time availability, atmospheric factors, presence of others, and perceived crowdness. Using Mehrabian-Russell’s model, it is hypothesized that emotional state mediates the effects of store environment variables on impulse buying behavior as a dependent variable. The object in this study is Matahari Department Store in Yogyakarta. Sample of 166 respondents were selected by using purposive sampling method. Data were collected by using field survey technique. Normality, validity and reliability tests were conducted to test the quality of research instruments. The data analysis was conducted by using multiple linear regressions to test the research hypothesis. Results showed that atmospheric factors. as predicted, positively affect the emotional states. While perceived crowdness, consistent to the hypothesis, negatively affect the emotional states. The emotional states also positively affects the impulse buying behavior. The hypothesis of time availability and presence of others were not supported in this research. The findings of this research indicate that creating a proper atmospheric factors and creating a convenience store lay out to avoid crowdness are essential to stimulate impulse buying behavior.
ANTESEDEN PEMBELIAN PRODUK HIJAU Dita Kameilinda Junaedi; Indah Fatmawati
Jurnal Manajemen dan Pemasaran Jasa Vol. 9 No. 1 (2016): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (218.927 KB)

Abstract

This research aims to analyze the influence of environmental consciousness towards a green purchasing decision. In this research environmental consciousness covers of environment knowledge, environment attitude and green behavior which is recycled behavior. The sample in this research that is consumers of the green product. The samples are 113 respondents chosen by using purposive sampling. Multiple regression analyzers were applied in analyzing the data. The analysis results showed that environment knowledge and attitude of customer have significant influence. Management needs to improve the initiation of green programs with market education to increase the environment knowledge and attitude of customers.Keywords: Environmental Consciousness; Green Product; Environment Knowledge; Environment Attitude; Recycle Behavior and Green Purchasing Decision. 
Effects of Experience Quality and Perceived Value on Tourist Satisfaction And Behavioral Intention In Prambanan Temple Fatikha Rizdiana Dewi; Indah Fatmawati; Hussein Gibreel Musa
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 13, No 2 (2022): August 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v13i2.17168

Abstract

This purpose of this study is to analyze the effect of experience quality, perceived value and satisfaction on behavioral intentions in Yogyakarta tourism. Settings used in this study is prambanan temple which is located on the border of Yogyakarta and Central Java. Prambanan temple managed by PT. Taman Wisata Candi Borobudur, Prambanan and Ratu Boko (Persero). This research is a kind of quantitative research conducted by the survey. Data collection techniques used in this study by questionnaire. Sample of this study was prambanan temple tourist and fulfill the criteria by the researchers. The number of respondents used in this study were 179 respondents. Sampling technique used is non probability sampling with purposive sampling method. The data analysis in this study were descriptive statistics and SEM (structural Equation modeling). The results of this study showed overall the hypotheses proposed in this study has a significant and positive influence. For indirect effects, perceived value in this study does not mediate the relationship between experience quality and satisfaction.
Pemberdayaan Kapasitas Bersaing Pengusaha Wanita Iwapi Dpd Bantul Diy melalui Penguasaan Digital Marketing Indah Fatmawati; Bakhrul Fahmi
Prosiding Seminar Nasional Program Pengabdian Masyarakat 2022: 4. Kapasitas Daya Saing Usaha Mikro, Kecil, dan Menengah (UMKM) dan Badan Usaha Milik Desa (BU
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.54.965

Abstract

Turbulensi perubahan lingkungan bisnis memaksa pelaku bisnis, tak terkecuali UMKM untuk mampu beradaptasi, kemampuan bersaing ini yang akan menjadi salah satu sumber kekuatan pelaku bisnis untuk terus bertahan menghadapi tekanan persaingan. Permasalahan yang terjadi pada UMKM fashion wilayah Kabupaten Bantul belum semua memahami konsep strategi bersaing dan pemasaran. UMKM tersebut memiliki keterbatasan wawasan dan penerapan dalam strategi bisnis dan strategi pemasaran digital dalam menjalankan bisnisnya. Upaya peningkatan pemahaman pemasaran dan penguasaan digital marketing diharapkan dapat menjembatani permasalahan, sehingga dapat meningkatkan pemahaman pelaku UMKM tentang strategi bersaing, pemasaran dan pemasaran digital dan menyiapkan mereka untuk bersaing dalam pasar digital dalam melayani pasar sasaran. Tujuan utama pada kegiatan ini adalah memberikan penyuluhan mengenai digital marketing. Materi yang diberikan oleh pakar pemasaran dan praktisi digital marketing. Metode pelaksanaan dilakukan dalam bentuk penyuluhan dan workshop. Hasil yang didapat menunjukkan pelaku bisnis UMKM mendapatkan ilmu sekaligus dapat menerapkan mengenai konsep strategi bersaing dan digital marketing. Pada kegiatan ini, diharapkan dapat disimpulkan bahwa pendampingan bisnis digital bagi para pengusaha UMKM sangat diperlukan terutama di tengah meningkatnya meningkatnya arus penggunaan teknologi internet sebagai platform bisnis dan ditengah upaya untuk memupuk kembali semangat para pengusaha yang sempat lesu akibat pandemi
Peningkatan Daya Saing Objek Wisata Berbasis Masyarakat melalui Strategi Digital Marketing Indah Fatmawati; Agung Sulistyo
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 6 NOMOR 2 SEPTEMBER 2022 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (528.38 KB) | DOI: 10.30595/jppm.v6i2.12400

Abstract

Kemajuan teknologi informasi dalam satu dekade terakhir, menyadarkan masyarakat akan kebutuhan mobilitas dan wisata. Fenomena ini tidak hanya terjadi pada unsur pemerintah dan industri pendukung pariwisata saja, tetapi juga pada kekuatan ekonomi berbasis masyarakat seperti pengelolaan objek wisata. Munculnya pandemi covid-19 menyebabkan pembatasan pergerakan masyarakat serta penutupan beberapa objek wisata yang berakibat pada penurunan kunjungan wisatawan. Kampung Wisata Kauman, Tebing Breksi, Pantai Goa Cemara, Desa Wisata Jamu Kiringan, dan Desa Wisata Tinalah dengan segala keterbatasan pengelolaan, perlu melakukan usaha lain dalam menciptakan pariwisata berkelanjutan. Salah satu bentuk usaha yang dapat dilakukan adalah menjaga motivasi pengelolaan dan menciptakan inovasi strategi melalui pemasaran berbasis digital. Melalui pendekatan pemasaran berbasis digital, pengelola objek wisata dapat melakukan berbagai terobosan dalam kegiatan promosi. Tujuan kegiatan pengabdian ini diantaranya: memberikan pengetahuan dasar pentingnya pemasaran dalam pengelolaan objek wisata, memberikan pemahaman pentingnya kepuasan wisatawan, memberikan pengetahuan tentang digital branding, serta analisis dan pengembangan brand secara sederhana. Metode yang digunakan melalui pendampingan pemasaran berbasis digital, dan disampaikan oleh praktisi digital branding sebagai narasumbernya. Hasil pelaksanaan PKM menunjukkan, pengelola objek wisata mendapatkan tambahan pengetahuan mengenai teknik pemasaran pariwisata secara digital. Antusiasme para mitra pengelola terlihat ketika memberikaan pertanyaan kepada narasumber tentang teknik pemasaran digital. Melalui kegiatan ini, diharapkan para pengelola objek wisata memiliki kesadaran dan kemampuan untuk menjalin hubungan baik dengan wisatawan serta masyarakat luas, sehingga tercipta kunjungan ulang wisatawan ke objek wisata dimasa yang akan datang.
A Bibliometric Analysis of Social Media in Marketing: Mapping Research Trends, Topics, and Keywords from 2019-2024 Nafisah Arinilhaq; Indah Fatmawati
INJECT (Interdisciplinary Journal of Communication) Vol. 10 No. 1 (2025)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v10i1.4593

Abstract

The study investigates scholarly publications to identify dominant themes, keyword occurrences, and citation networks related to social media marketing. This study used VOS Viewer and RStudio. The findings indicate that "social media" is a key focus in academic discourse, emphasizing its importance in audience engagement and business conversion. The study adds theoretical value by mapping current trends and providing insights for future research. Practically, it encourages businesses to adapt to changing social media trends in order to improve their marketing effectiveness. However, because the analysis is limited to bibliometric data, future research should employ case-based or experimental approaches.
Co-Authors Agung Sulistyo Bakhrul Fahmi Dita Kameilinda Junaedi Fatikha Rizdiana Dewi Febrina Annisa Fauziyah Hussein Gibreel Musa Nafisah Arinilhaq