Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Media Riset Bisnis & Manajemen
Farida Jasfar
Fakultas Ekonomi dan Bisnis, Universitas Trisakti
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS KUALITAS TEKNIS DAN KUALITAS FUNGSIONAL PADA PERUSAHAAN SOLUTION PROVIDER DI JAKARTA Farida Jasfar
Media Riset Bisnis & Manajemen Vol. 1 No. 2 (2001): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1376.652 KB) | DOI: 10.25105/mrbm.v1i2.8061

Abstract

This research is designed to examine the dimenslon of service quality, speciically applied technical and functional quality insolution provider companies in Jakarta. This research also alms to detemine the dimensions of service quality by com- paring the SERVQUAL of Parasuraman, Zeitharml and Berry (1985), Gronroos (1990), and Lapierre (1996). The degrees of service quality based on technical and functional quality were measured by using the Likert scale, and a data analysis method by employing confimatory factor analysis. The research findings disclosed that there are significant dimensions in service quality based on technical and functional quality. For the technical quality dimen- sion, reliability and trust are more significant than other dimensions. However, conceming the different findings functional quality dimension based on sales, and the whole variable (reliability and trust, attitude and behavior, accessibility and flex- ibility, and consumer participation) were significant, except the recovery variable. Finally, the functional quality dimension, based on maintenance and the whole variable (reliability and trust, attitude and behavior, recovery, accessibility and flex- ibility, and consumer participation) was significant.
KUALITAS RELASIONAL (RELATIONSHIP) DALAM JASA PENJUALAN : Pengaruh Hubungan Interpersonal Wiraniaga Kartu Kredit Terhadap Loyalitas Nasabah Pada Industri Perbankan di Indonesia Farida Jasfar
Media Riset Bisnis & Manajemen Vol. 4 No. 2 (2004): Media Riset Bisnis & Manajemen
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1757.561 KB) | DOI: 10.25105/mrbm.v4i2.8114

Abstract

The Increasing function of credit card and it's role in the modem economic society, including i Indonesia. One of the most important thing in the credit card markeling is the role of salesperson in convincing the consumer for using this credit card as proporrtionally and responsible. The research about this salesperson interpersonal relationship has the objective to explore the influence of company characteristic, salesperson relationshipcharaceristic, and service quality for relationship quality and also the role of relalionship quatity as a mediating varlable. By usingthe methodological survey, this research has been succeeded in getting the sample by purposive to the 379 credit card holder. The data collection method has done by some questioner and hypothesis testing with the linear structural method which calculated with the slatistic program AMOS for Windows. The hypothesis testing about positive correlation relationship in between company charaderistic, salesperson relationship characteristic, and the service quality also supported the first hypothesis statement. In the testing of the influence of company characteristic, salesperson relationship character- islic and service quality in the relationshp quality, and also the influence of company characteristic, salesperson relationship, service quallty and the relation between relationship quality and loyalty. Salesperson rlationship characteristic also ha less and negativ influence with the relationship quality and loyally. Oly services qualliy and strong influence with the rlation quality and loyalty, like the raltionship quality has strang influence with the relation quality and loyalty, ike the relationship qualitay with the signtficance loyalty. About the role of relafionship quaity as a mediating varlable to the loyalty is as the same as the fourth hypothesis.
Co-Authors