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All Journal Jurnal Pendidikan Ekonomi Undiksha Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Ni Ketut Oni Widarianti
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FAKTOR-FAKTOR YANG MEMPENGARUHI MASYARAKAT DESA CANDIKUNING MENJADI NASABAH PT. SUN LIFE FINANCIAL INDONESIA Ni Ketut Oni Widarianti
Jurnal Pendidikan Ekonomi Undiksha Vol. 9 No. 1 (2017)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v9i1.19991

Abstract

Penelitian ini bertujuan untuk (1) mengetahui faktor – faktor yang mempengaruhi Masyarakat Desa Candikuning menjadi Nasabah PT. Sun Life Financial Indonesia dan (2) faktor yang paling dominan mempengaruhi masyarakat Desa Candikuning menjadi Nasabah PT. Sun Life Financial Indonesia. Jenis penelitian ini merupakan penelitian faktorial. Responden dalam penelitian ini berjumlah 100 orang masyarakat Desa Candikuning yang menjadi Nasabah PT Sun Life Financial Indonesia. Data dikumpulkan dengan menggunakan kuesioner dan dianalisis dengan analisis faktor melalui Statistical Program Social Scence (SPSS) 16.0 for windows. Hasil penelitian menunjukkan bahwa (1) terdapat 4 faktor yang mempengaruhi masyarakat Desa menjadi nasabah PT Sun Life Financial Indonesia yaitu budaya, sosial, pribadi, psikologi. Besarnya variance explained masing-masing faktor tersebut secara berturut-turut, yaitu budaya sebesar 63,915%, sosial sebesar 14,756%, pribadi sebesar 13,588%, dan psikologi sebesar 4,626%. (2) faktor budaya menjadi faktor yang paling dominan yang memiliki variance explained tertinggi, yaitu sebesar 63,915%, artinya total nilai variance explained dari faktor budaya mampu menjelaskan masyarakat Desa Candikuning yang menjadi Nasabah PT Sun Life Financial Indonesia.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND BRAND AMBASSADOR ON MS GLOW PURCHASE DECISIONS IN BATURITI, TABANAN REGENCY, BALI PROVINCE Ni Ketut Oni Widarianti; Ni Made Ary Widiastini; Putu Indah Rahmawati
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to describe and examine the influence of several variables, namely: (1) product quality, (2) brand image, (3) brand ambassador, and (4) product quality, brand image, and brand ambassador simultaneously on the purchasing decisions of MS Glow products in Baturiti, Tabanan Regency, Bali Province. The population of this study consists of all MS Glow consumers in the Baturiti area. The sample was determined using purposive sampling, with the criteria that respondents must have made at least two purchases, resulting in a total of 180 respondents. This study is designed as causal quantitative research. Data were collected using a questionnaire instrument containing statements related to product quality, brand image, brand ambassador, and purchase decisions. The data were analyzed using simple linear regression and multiple linear regression to determine the partial and simultaneous effects between variables. The results show that: (1) product quality has a positive and significant effect on purchase decisions; (2) brand image has a positive and significant effect on purchase decisions; (3) brand ambassador has a positive and significant effect on purchase decisions; and (4) product quality, brand image, and brand ambassador simultaneously have a positive and significant effect on purchase decisions of MS Glow products in Baturiti. Therefore, improving product quality, strengthening brand image, and selecting the right brand ambassador can serve as effective strategies to enhance the purchasing decisions of MS Glow consumers in Baturiti.
Co-Authors Ni Made Ary Widiastini Putu Indah Rahmawati