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Moelatsih Moelatsih
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Economics, Econometrics & Finance

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FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN PADA MAMAMIA CABANG PAMULARSIH SEMARANG Oky Chorniawan, 08.05.51.0143; Moelatsih, Moelatsih
Students Journal of Economic and Management Vol 1, No 1 (2012): VOL. 1 NO. 1 EDISI PERTAMA 2012
Publisher : Students Journal of Economic and Management

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Mamamia Pamularsih Branch Semarang is one of a fast-food franchise. The reason for choosing the object of the research is that Mamamia Stake and Shake franchise was experiencing problems in the business development. The problem is the imergence of other similiar franchise businesses cheaper price. Therefore it is necessary to do a research to know and to analyze the influenceof the product quality , prices and promotion towards the purchase decision of product in Mamamia Pamularsih Branch Semarang. The samples was taken from 100 respondents by using random sampling technique, in which the respondents are customers who buy product in Mamamia Pamularsih Branch Semarang, where the research is conducted. Testing the result obtained that in partial there are positive influence and significant between products purchase of the decision; in partial there are positive influence and significant between price of the decision purchase and is partial there are positive influence and significant between promotion of the decision purchase. The coefficient of determination of 0,722 it means that products, prices and promotion have contribution of 72,20 % confirms that the decision purchase.Key words : Price, Product, Promotion, Purchasing Decision.
EFFECT OF PRODUCT QUALITY, PRICE ANDPURCHASE DECISION OFCONSUMER LOYALTYBLACKBERRY PHONE (Studies inUnisbank StudentsIn Semarang) Ari Fahrudin, 09.05.51.0060; Moelatsih, Moelatsih
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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Today information technology is that it takes a lot of people mobile phones. Besides functioning to make and receive phone calls, cell phones are generally also has the function of sending and receiving short messages (short message service, SMS). Currently circulating various brands of mobile phones (cell phones) in the market, including, Nokia, Samsung, Blackberry, Sony Ericsson. Among the brands of mobile phones, Blackberrys market share in the years 2011 - 2012 has decreased. It is alleged consumer loyalty to Blackberry tends to be low. Loyalty is low due to the purchase decision Blackberry too low. Many factors affect a decrease in the purchase, such as product quality and price are not in accordance with the wishes of consumers. The population in this study was a university Stikubank (Unisbank), Tri Lomba Juang street and Kendeng V Bendan Ngisor street, Semarang Blackberry mobile phone users. The sample in this study was 100 students. Type and sampling techniques using puposivel sampling. Data collection techniques used were primary analysis technique used is multiple regression analysis. The results showed that: (1). Product quality influence on purchase decisions. (2). Price influence on purchase decisions. (3). Influence purchasing decisions on consumer loyalty. (4). Affect product quality on consumer loyalty. (5). Price effect on customer loyalty. (6). Affect product quality to customer loyalty with the purchase decision as mediation. (7). Price effect on consumer loyalty to the purchase decision as mediation.Keywords: Quality of Product, Price, Purchase Decision, Consumer Loyalty
PENGARUH KUALITAS LAYANAN, KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS PELANGGAN (Studi pada Bengkel Yamaha SS Motor Semarang) Ardi Darma Putra, 09.05.51.0096; Moelatsih, Moelatsih
Students Journal of Economic and Management Vol 3, No 2 (2014): Vol. 3 No. 2 Edisi Oktober 2014
Publisher : Students Journal of Economic and Management

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This study aims to analyze the effect of service quality, trust and commitment to customer loyalty Repair Motorcycles Yamaha SS Semarang. The population in this study were all people who use the services of repair / sevice in Yamaha SS Motor Repair Semarang. Because the population is not known with certainty, then the sampling based on the formula proposed by Taro in order to obtain a sample of 100 people. Test equipment used in this study testing the validity using factor analysis, reliability testing using Cronbach Alpha and hypothesis testing using multiple linear regression. The results of the analysis can be concluded that: (1) the positive effect of service quality on customer loyalty. (2) the trust has positive effect on customer loyalty. (3). commitment to a positive effect on customer loyalty. Keywords: service quality, trust, commitment and customer loyalty
Co-Authors 08.05.51.0143 Oky Chorniawan 09.05.51.0060 Ari Fahrudin 09.05.51.0096 Ardi Darma Putra