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Massoud Moslehpour
Department of Business Administration, Asia University, Taichung 41354, Taiwan,
Economics, Econometrics & Finance

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Consumer Behavior, Attitude and Perception Toward Modern Trade Stores in Rural Vietnam Moslehpour, Massoud; Pham, Van Kien
Jurnal Administrasi Bisnis Vol 9, No 1 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

Modern trade stores have been very successful in Vietnamese retail industry, espe-cially in some big cities. However, the popularity of such stores is still lagging behindthe traditional stores. In regard with this issue, many studies have been done overtime, but very few have been focused on rural regions in emerging countries likeVietnam. Thus, this study aims at exploring the reasons why Vietnamese consumersin the remote area prefer to shop at traditional stores instead of modern stores. Fur-thermore, this study attempts to fill the gap between these two types of formats. Theresearch uses quantitative method with the aid of SPSS software to analyze the data.The results show that consumers in the remote areas are still not willing to quit theirtraditional shopping habits for a new choice of store based on the current situation.Therefore, it is not the right time for investors to expand their modern business intothe country’s rural areas.Keywords: Modern Trade Store, Traditional Store, Rural Vietnam, Retail Industry,Consumer Behavior, Store Attributes.
Factors Influencing Internet Addiction among Adolescents of Malaysia and Mongolia Moslehpour, Massoud; Batjargal, Uyanga
Jurnal Administrasi Bisnis Vol 9, No 2 (2013)
Publisher : Business Administration Study Program - Universitas Katolik Parahyangan

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Abstract

This study was carried out to investigate the factors that might be influencing inter-net addiction among adolescents of Mongolia and Malaysia. The major variables ofthe study were Family Factors, Social Factors and Internet Addiction. The partici-pants were 264 adolescents [123 of whom were Malaysians and 141 of whom wereMongolians]. The study used structured online questionnaire. Internet addiction wasevaluated using IAT (Internet Addiction Test) standardized instrument.Some factors had similar significant influence for both countries, but someshowed opposite outcomes for Mongolian and Malaysia Internet users. Family back-ground had no significant influence on Internet addiction in both countries. On theother hand, online friends, stress and loneliness had positive influences on Internetaddiction in both countries. Entertainment’s showed positive effect on Malaysianpopulation but had no significant influence on Mongolian adolescent. There are sim-ilarities between the Internet users of the two countries; however, users demonstratesome significant differences between the two countries.  
Co-Authors Uyanga Batjargal Van Kien Pham