Suswanto Ismadi Megah
RIAU KEPULAUAN UNIVERSITY, BATAM

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A Structural Discourse Analysis of the Advertisement of “Job Seekers” in the Batam Post Daily Suswanto Ismadi Megah
ANGLO-SAXON: Jurnal Ilmiah Program Studi Pendidikan Bahasa Inggris Vol 6, No 2 (2015): ANGLO-SAXON
Publisher : English Department, University of Riau Kepulauan, Batam,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.132 KB) | DOI: 10.33373/anglo.v6i2.353

Abstract

In recent days the advertisement is a most effective way to sell or to market new products of the businessmen or producers. Due to the case, advertisement has great role in selling or marketing of the product. The producers use interesting advertisements to introduce their product by using interesting or different language style. This study focuses on the structural discourse of the advertisement used in Batam Pos daily newspaper in Batam island. Sample of the data obtained from job career column in January 2013. The advertisement consist of the opening, the body and the closing of the advertisement. Key Words: Discourse Analysisand Advertisement