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All Journal ETTISAL Journal of Communication Formosa Journal of Applied Sciences (FJAS) DEVOTE: Jurnal Pengabdian Masyarakat Global
Andri Astuti Itasari
Universitas Slamet Riyadi
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Environmental Science Social Sciences Other

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Pengaruh Word of Mouth, Electronic Word of Mouth dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Andri Astuti Itasari; Nurnawati Hindra Hastuti; Agus Supriyadi
ETTISAL : Journal of Communication Vol 5, No 2 (2020): ETTISAL: Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v5i2.5069

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh word of mouth, electronic word of mouth dan kualitas pelayanan terhadap kepuasan pelanggan di desa wisata Sidowayah, Klaten. Penelitian ini merupakan penelitian kuantitatif eksplanatif yaitu menjelaskan generalisasi sampel terhadap populasinya, serta untuk mengetahui hubungan atau pengaruh variabel satu dengan variabel yang lainnya. Metode yang digunakan yaitu metode penelitian kuantitatif eksplanatif dengan penelitian survei. Populasi penelitian merupakan responden yang berkunjung di desa wisata, sedangkan teknik pengambilan sampel secara nonprobabilitas dengan menggunakan accidental sampling atau convinance sampling dengan total 96 responden. Teknik pengumpulan data menggunakan kuesioner sebagai data primer dan data sekunder didapatkan dari data arsip dan dokumen. Uji Validitas Data menggunakan Uji Product Moment dan Uji Reliabilitas Data menggunakan Uji Cronbach Alpha. Sedangkan teknik analisis yang digunakan yaitu analisis regresi berganda. Hasil penelitian menunjukkan bahwa secara uji serentak yaitu word of mouth, electronic word of mouth dan kualitas pelayanan secara bersamasama berpengaruh signifikan terhadap kepuasan pelanggan di desa wisata Sidowayah, Klaten. Sedangkan secara individual dengan menggunakan uji parsial menunjukkan bahwa variabel word of mouth, electronic word of mouth dan kualitas pelayanan berpengaruh signifikan dengan masingmasing nilai probabilitas sebesar 0,005 (p<0,05), 0,001 (p<0,05 dan 0,000 (p<0,05).AbstractThe aims of this research are to know how big the influence word of mouth, electronic of mouth, and quality of services toward customer’s satisfaction in tourism village of Sidowayah, Klaten. This research is a quantity explanation research; explain the generalization sample to its population and to know the relationship or influence by one variable to another. The method used is quantitaif explanatif survey research. Research population is responds who visit tourism village, Sidowayah, Klaten, and the technique of taking sample is nonprobability by using accidental sampling or convinance sampling with 96 responds. The technique of collecting data is by questionnaire as a primer data and files or documents as a seconder data. Test the validity of data is by using Testing of Product Moment and the test of reliability of data is by using Testing of Cronbach Alpha. Then, the analysis technique uses analysis double regression. The result of the research shows that test all in at once of word of mouth, electronic word of mouth and quality of services having significant influence to customer’s satisfaction in tourism village in Sidowayah, Katen. Meanwhile, individually test using partial test shows that the variable of word of mouth, electronic word of mouth and quality of services have significant influence in each value of probability in 0,005 (p<0,05), 0,001 (p<0,05 dan 0,000 (p<0,05)
Intercultural Communication of Nusantara Module Students at Slamet Riyadi University Andri Astuti Itasari
Formosa Journal of Applied Sciences Vol. 2 No. 5 (2023): May, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v2i5.3964

Abstract

This study aims to determine intercultural communication between students of the Nusantara Module Independent Student Exchange (PMM) at Slamet Riyadi University due to cultural differences. This study uses qualitative research using case studies. Data obtained by observation, in-depth interviews, and documentation. The results showed that there was good communication and interaction between PMM students at Slamet Riyadi University. This interaction creates a sense of mutual tolerance and respect for one another in the city of Solo. The main language used is Indonesian, but it is also supported by the languages of each region, which, of course, learn from one another. The differences that exist actually make students more compact and familiar.  
PELATIHAN KOMUNIKASI EFEKTIF DAN ETIKA KOMUNIKASI UNTUK MENINGKATKAN KESIAPAN KERJA SISWA SMK WIJAYA KUSUMA SURAKARTA Andri Astuti Itasari; Dewi Maria Herawati
Devote: Jurnal Pengabdian Masyarakat Global Vol. 5 No. 2 (2026): Devote : Jurnal Pengabdian Masyarakat Global, June 2026 (In Press)
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/devote.v5i2.6132

Abstract

The readiness of vocational high school (SMK) students to enter the workforce is not only determined by technical skills but is also strongly influenced by soft skills, particularly effective communication and communication ethics. Based on the identified needs at SMK Wijaya Kusuma Surakarta, it was found that most students had not yet developed optimal communication skills, either in expressing ideas or interacting professionally. This community service program aimed to improve students’ effective communication abilities and their understanding of ethical communication as preparation for entering the professional world. The implementation methods included socialization sessions, training in oral and written communication techniques, and mentoring in creating curriculum vitae and conducting job interview simulations. The results of the program showed significant improvements in students’ communication abilities, indicated by the increase in the ability to express opinions clearly from 41% to 82%, the use of polite and effective language from 47% to 88%, the ability to prepare professional curriculum vitae from 33% to 79%, self-confidence during interview simulations from 38% to 85%, and understanding of communication ethics from 52% to 90%. Students were also able to prepare curriculum vitae that met workplace standards and demonstrated greater confidence in professional interactions. This program had a positive impact on strengthening vocational students’ readiness to face professional challenges and fostering awareness of the importance of ethical communication as a fundamental asset in building healthy and productive workplace relationships.
Co-Authors Agus Supriyadi Dewi Maria Herawati Nurnawati Hindra Hastuti