Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Econosains
ALDI SATRIO HERLAMBANG
LONDON SCHOOL OF PUBLIC RELATION JAKARTA
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MARKETING COMMUNICATION IMPLEMENTATION ON INFORMAL EDUCATIONAL INSTITUTIONS "SEAMAN'S ENGLISH EDUCATION INDONESIA" ALDI SATRIO HERLAMBANG
Jurnal Ilmiah Econosains Vol 17 No 1 (2019): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0171.05

Abstract

Seaman's English Education Indonesia (SEE Indonesia) is an informal educational institution located in North Jakarta that offers a variety of courses for seafarers, mainly the Marlins Test course, and an English language test for seafarers to work abroad. Because it’s new, it is fitting that the level of brand awareness by consumers is still very low. Based on data from customer visits in SEE Indonesia per year since its inception, only 768 people have visited SEE Indonesia, whether they only came or used the services of courses. This number is still very small compared to the total number of Indonesian seafarers, which are around 850,000. Therefore a marketing communication program is needed so that SEE Indonesia can increase brand awareness and win the market from its competitors. Referring to the Marlins Test difficulty problem on the target market and in order to increase the brand awareness of SEE Indonesia, then in this work the writer will use the Participatory Action Research method, where this method will involve people involved in existing problems to actively participate so that they are expected to get a solution right. The results of the Participatory Action Research will then become information material for the SOSTAC theory that will be used to create the SEE Indonesia marketing communication program.
Co-Authors