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All Journal Masyarakat, Kebudayaan dan Politik Journal of Governance and Public Policy
Titin Purwaningsih
Department of Government Affairs and Administration, Universitas Muhammadiyah Yogyakarta
Arts Humanities Social Sciences

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Clan Masdar in Local Political Contestation (Social-Political Capital Role in Political Marketing) Sadar Bahtiar; Titin Purwaningsih
Journal of Governance and Public Policy Vol 6, No 3 (2019): October 2019
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/63112

Abstract

Local elite competition occurs in many regions in Indonesia. One of them was in West Sulawesi, which was issued by three clans, the Manggranian Clan, the Mengga Clan, and the Masdar Clan. At present, the competition between the Mengga Clan and the Masdar Clan continues. Several political contestations in West Sulawesi have followed by-elections, both governor and regent elections. In the 2012 gubernatorial election, the Masdar Clan was defeated by Aladin S. Mengga (the Mengga Clan) and in the 2017 gubernatorial election, the Masdar Clan could win his victory. This article discusses the role of the Masdar clan socio-political capital in political marketing strategies using qualitative research methods, this study shows the socio-political capital used by the Masdar Clan is related effectively in political marketing activities. Social capital consists of bureaucracy, public trust and characterization carried out in activities through marketing. Political capital in the form of political party support/coalition, representative pairs, political experience, and successful team support is carried out in push marketing and pull marketing activities. Overall, socio-political capital is capital that is superior to the Masdar Clan. However, if examined closely, then social capital "figure" is the most decisive, the capital can make another capital.
Symbolic decentralization and political identity: Aspiration for special status in Surakarta Riska Nofharina Lutfiah; Titin Purwaningsih; I Kadek Sudiarsana
Masyarakat, Kebudayaan dan Politik Vol. 39 No. 2 (2026): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/mkp.V39I22026.288-305

Abstract

The renewed pursuit of special status for Surakarta within Indonesia’s symbolic decentralization reflects the demand for recognition based on historical context, cultural identity, and symbolic legitimacy. This research examines how historical narratives and cultural identity are used as political strategies to support claims for special regional status, drawing on political symbolism and social identity theories. Using a qualitative case study approach, the analysis reviews regulations, academic literature, national media, and public responses on digital platforms. The findings show that symbols and historical narratives have not yet aligned, mainly due to weak connections between local and institutional actors and negative portrayals of the palace elite. Consequently, the main challenges are not only symbolic but also structural, regulatory, and political, which limit the translation of historical legitimacy into policy support. This study concludes and highlights the critical role of political symbolism, collective identity, public opinion, and legal frameworks in developing inclusive policies. However, today’s governance systems focus on administrative aspects rather than historical and symbolic considerations.
Co-Authors I Kadek Sudiarsana Riska Nofharina Lutfiah Sadar Bahtiar