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All Journal MediaTor: Jurnal Komunikasi Majalah Ilmiah UNIKOM
Ivan Kurniawan
Universitas Komputer Indonesia
Arts Humanities Computer Science & IT Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Gaya Berkendara dalam Iklan: Antara Representasi Ketangguhan dan Kecerobohan Ivan Kurniawan; Irma Rochmawati
MediaTor (Jurnal Komunikasi) Vol 11, No 1 (2018): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v11i1.3154

Abstract

Nowadays, transportation needs in urban area are increasing continuously. This certainly has an impact on the marketing policy of transportation producers, including the motorcycle industry. Among them, the series of television commercials ads distributed by Yamaha Motor Indonesia in 2016 are the most interesting; because of the way advertising through visuals have similarities. Despite the fact that these ads contain different product information and motorcycle genres, this condition has influenced the viewer’s perception of the company’s image through the products in the ads and how the products were treated. Visual representation studies of Yamaha ads are very important, especially related to the perception of motorcycle users in the context of the driving style that was presented in advertisements. This research uses descriptive research method by using visual and content analysis approach. The study will also reveal public perceptions involving respondents in the age of 18 to 30 years as the age range that dominate the purchase figure in Indonesia. The study concluded that Yamaha is trying to give an idea of the toughness of its engine technology, but is represented in advertisements through ‘aggressive’ and ‘fast’ driving styles. The perception of the driving force captured by society is an aggressive and arrogant driving style.
Studi Analisis Isi: Representasi Kritik Politik dan Ideologi Komunis pada Lukisan Karya Hendra Gunawan Ivan Kurniawan; Muhammad Lutfi Aris
Majalah Ilmiah UNIKOM Vol 19 No 2 (2021): Majalah Ilmiah Unikom
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/miu.v19i2.6390

Abstract

This study seeks to explore the political interests and ideology of communism which are considered to be represented in the paintings of Hendra Gunawan by the Orde Baru regime. Using the content analysis method, this study will review the intent that Hendra Gunawan was trying to convey in 10 paintings themed on people's lives from 1950 to 1968, a phase where political party intervention in art is suspected. The results showed that there was a match between the political interests of the communist group and the interpretation of the painting in the form of messages expressed by Hendra in his paintings. By looking at the compatibility between the message conveyed by Hendra in his painting, and the indicators designed based on the Prinsip Kesenian 1959, most of which contain the political interests of the communist group in the cultural realm. So it can be concluded that Hendra Gunawan's painting is a painting that is quite ideal for the interests of the communist group, by fulfilling 4 of 5 aspects, namely ideological aspects, class struggle, cultural values, and practical aspects. However, the non-fulfillment of 1 aspect in the form of describing the ideal conditions of the revolution resulted in the possibility of Hendra's idealism being maintained, a possibility that is also a weakness of this research, in addition to the focus of research which only raises 1 character. Apart from that, it is very important to reveal the facts about Hendra Gunawan, because at that time Hendra with his work was recognized as one of the widely known masters of painting. It is hoped that, even though his paintings contain the ideology of communism, this does not necessarily become the reason for the disappearance of Hendra's figure from history books. Because by eliminating the name Hendra Gunawan, it means you have removed an important part of the Indonesian art heritage. Key Words : representation, politics, communism, paintings, hendra gunawan
Co-Authors Irma Rochmawati Muhammad Lutfi Aris