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All Journal MediaTor: Jurnal Komunikasi
Bakir Hasan
Universitas Indonesia
Languange, Linguistic, Communication & Media

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Ekonomi Media: Perlukah? Bakir Hasan
MediaTor (Jurnal Komunikasi) Vol 7, No 2 (2006): Bagaimana Kita Menafsirkan Komunikasi Pembangunan?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v7i2.1279

Abstract

Rapid development of communication technology has shaped a new cultural landscape. In effect, the nature of mass media industry also changed a lot. To anticipate this new development, communication discipline needs a new study focused on media economy. Media economy is combination of two perspectives in media studies: business-economy perspective and media communication perspectives. The dimension of media in media economy emphasized three areas: production, content, and audiences. The dimension of economy in media economy studies focused on structure, conduct/policy, and performance. Meanwhile, the management of media corporation are consisted of revenue, cost and profit dimensions.
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