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All Journal MediaTor: Jurnal Komunikasi
Irwansyah Irwansyah
Departemen Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia
Languange, Linguistic, Communication & Media

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Event Carnival sebagai Media Komunikasi Pemasaran: Studi Kasus di SMA PKP JIS Yayat Wahyat Herianto; Irwansyah Irwansyah
MediaTor (Jurnal Komunikasi) Vol 12, No 1 (2019): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v12i1.4281

Abstract

This study aims to introduce an event in educational institution by adopting cultural event that was rife in Indonesia such as Jember Fashion Carnaval. The event which was named Carnival based on research has shown results. (1) Event carnival can improve the school brand, (2) Event Carnival activities that were attended by many junior and senior high schools indicated the formation of a network society, (3) event which were based on local wisdom and culture was infrequently  done in schools.  (4 ) Carnival event for PKP JIS High School was part of marketing communication that was important in the context of school promotion. This study uses a qualitative design with a case study approach. The data is carried out through observations, interviews and documentation studies
Co-Authors Yayat Wahyat Herianto