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All Journal Jurnal Manajemen dan Bisnis (Performa) JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Eka Riyana
Universitas Amikom Purwokerto
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Gender dan Usia dalam Memoderasi Pengalaman dan Kepercayaan Merek terhadap Loyalitas Shopee Siti Barokah; Andrian Abimanyu; Eka Riyana
Jurnal Manajemen Bisnis Performa Vol 17, No 2 (2020)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v17i2.7639

Abstract

ABSTRACTThe emergence of online shops involved in competition between merchants in cyberspace. So, that online merchants complete with each other to keep their customers. The effort made is studying the factors that can increase customer loyalty attitudes. This research is a quantitative study using the online survey method. The sample in this study were all customers of the online shopee shopping site. The variables used in this study are brand experience, brand trust, and brand loyalty. In addition, this study also uses moderating variables, namely gender and age. The sampling technique in this research is purposive sampling. Data analysis show that the shoppe experience and online shopping site trust have a positive influence on shopee online shopping site loyalty. In addition, gender and age also merate the influence of experience and trust on shopee online shopping site loyalty. Keywords: Brand Experience, Brand Trust, Brand Loyalty, Gender, Age.
STRATEGI MENINGKATKAN INTENSITAS PEMBELIAN ULANG DENGAN MEMPERKUAT SERVICE QUALITY KEDAI KOPI “COFFEEBREAK” PURWOKERTO Siti Barokah; Andrian Abimanyu; Eka Riyana
Jurnal Pengabdian Pada Masyarakat MEMBANGUN NEGERI Vol 4 No 2 (2020): Jurnal Pengabdian Kepada Masyarakat Membangun Negeri
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v4i2.856

Abstract

Pesatnya perkembangan destinasi wisata di Purwokerto menyebabkan banyaknya bermunculan tujuan wisata kuliner baru. Mulai dari bermunculannya resto mewah dengan konsep modern hingga warung makan yang berkonsep tradisional. Selain tempat makan, banyak kedai kopi yang bermunculan salah satunya yaitu “Coffeebreak”. Bermunculannya kedai kopi ini menimbulkan persaingan antar kedai kopi yang ada di Purwokerto baik persaingan mengenai kualitas produk maupun kualitas layanan yang diberikan oleh kedai kopi tersebut. Hal tersebut menjadi dasar pentingnya dilakukan sosialisasi sekaligus simulasi mengenai strategi meningkatkan intensitas pembelian ulang dengan memperkuat kualitas layanan karyawan terhadap pelanggan kedai kopi “Coffeebreak”. Metode yang digunakan dalam kegiatan ini adalah pendekatan persuasive edukatif dengan metode Forum Group Discussion (FGD) dan simulasi. Luaran yang diharapkan dari pelaksanaan kegiatan ini adalah dapat meningkatkan pengetahuan dan pemahaman karyawan mengenai pentingnya memberikan kualitas layanan yang terbaik kepada pelanggan agar pelanggan merasa puas dan mau melakukan pembelian ulang di kedai kopi “Coffeebreak”. Semakin baik kualitas layanan yang diberikan oleh kedai kopi “Coffeebreak” maka akan semakin tinggi intensitas pembelian ulang pelanggan pada kedai kopi “Coffeebreak”.
Evaluasi Website Universitas Amikom Purwokerto Andi Dwi Riyanto; Muliasari Pinilih; Alfiana Oktaviani; Eka Riyana
JATISI (Jurnal Teknik Informatika dan Sistem Informasi) Vol 9 No 2 (2022): JATISI (Jurnal Teknik Informatika dan Sistem Informasi)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat (LPPM) STMIK Global Informatika MDP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/jatisi.v9i2.1481

Abstract

The website Amikom Purwokerto University has an important role in disseminating information, therefore it is necessary to evaluate the quality of the website. The evaluation uses the Webqual variables and Importance Performance Analysis (IPA) approaches. The respondent is lecturers and students of University Amikom Purwokerto. The level of conformity per indicator is only US4 (easy to use) getting a match rate of 100% and IQ1 (accurate information), IQ2 (trustworthy), IQ5 (easy to understand), SIQ3 (user's personal information), and SIQ4 (space for personalization for users) getting a match rate greater than 100%. Based on quadrant analysis, quadrant I only IQ6 (quite detailed information is provided). Quadrant II consists of US1 (easy to learn and operate), US2 (interaction with users is clear and easy to understand), US4 (easy to use), US6 (design according to the type of website), IQ1 (accurate information), IQ2 (trustworthy), IQ4 (relevant information), IQ5 (easy to understand), IQ7 (appropriate delivery format), and SIQ1 (good website reputation). In quadrant III there are US3 (easy to navigate), US5 (attractive appearance), US7 (good performance), US8 (providing a positive experience for users), IQ3 (up to date information), SIQ2 (feeling safe), SIQ4 (space for personalization for users), SIQ5 (gives a sense of community), SIQ6 (easy to communicate with other users), and SIQ7 (services as promised). Quadrant IV only contains SIQ3 (user's personal information).
Co-Authors Alfiana Oktaviani Andi Dwi Riyanto Andrian Abimanyu Muliasari Pinilih Siti Barokah