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All Journal Ekonomi Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah
Tiara Anindya Virana
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Economics, Econometrics & Finance Social Sciences

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Pengaruh Corporate Social Responsibility Terhadap Citra Perusahaan dan Loyalitas Nasabah Bank Muamalat di Surabaya Tiara Anindya Virana
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 4, No 1 (2019)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.9 KB) | DOI: 10.30651/jms.v2i1.3476

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh CSR terhadap citra perusahaan dan loyalitas  nasabah bank Muamalat di Surabaya. Penelitian ini menggunakan kuesioner dalam pengumpulan data primer dan pendekatan kuantitatif dengan menggunakan Path Analysis. Jumlah sampel yang digunakan adalah 30 nasabah yang telah menjadi nasabah Bank Muamalat minimal 1 tahun. Pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa CSR tidak berpengaruh langsung secara signifikan terhadap Loyalitas nasabah, namun CSR berpengaruh signifikan terhadap Loyalitas melalui variabel citra perusahaan. Kata Kunci : CSR, Loyalitas, Citra Perusahaan 
The Effect of Islamic Financial Literacy, Financial Behavior, and Lifestyle on Impulsive Buying Behavior with Self Control as a Mediating Variable in Generation Z Fariski Septiansa; Rifa'atul Maftuhah; Tiara Anindya Virana
Ekonomi Bisnis Vol 30, No 1 (2025): EKONOMI BISNIS MARCH 2025
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v30i1p%p

Abstract

This study aims to examine the influence of Islamic financial literacy, the influence of Islamic financial literacy, financial behavior, and lifestyle on impulsive buying behavior with self-control as a mediating variable in generation Z, with self-control as a mediating variable. The method used is a quantitative approach with the Partial Least Square Structural Equation Modeling (PLS-SEM) technique through the SmartPLS 4.0 application. Data was collected from 250 students of the Sharia Banking, Management, and Accounting Study Program at the University of Muhammadiyah Surabaya. The results of the study show that self-control has a significant effect on financial behavior. However, Islamic financial literacy, financial behavior, and lifestyle do not have a significant effect on impulse buying behavior, either directly or indirectly through self-control. In addition, the entire mediation pathway through self-control is also insignificant. However, Islamic financial literacy shows the direction of a negative relationship with impulsive behavior. The R-square value shows that the model is able to explain 96% of variance in financial behavior, but only 5.4% for impulse buying behavior. These findings emphasize that Generation Z's consumptive behavior is more influenced by emotional and digital factors, so a more contextual, interactive, and appropriate Islamic financial education strategy is needed.
Co-Authors Fariski Septiansa Rifa'atul Maftuhah