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All Journal Jurnal Ilmiah Mahasiswa FEB Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Yuvita Ratnandika
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION RESERVASI HOTEL YANG DIMEDIASI OLEH VARIABEL BRAND IMAGE (STUDI PADA PENGGUNA SITUS TRAVEL ONLINE AIRY ROOMS) Yuvita Ratnandika
Jurnal Ilmiah Mahasiswa FEB Vol 6, No 2: Semester Genap 2017/2018
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

This research aims to determine and analyze the direct and indirect influence of electronic word of mouth on hotel reservation intention mediated by brand image as the intervening variable. This explanatory research explains the causal relationship between variables through hypothesis testing. This study uses a sample of 100 individual respondents who have read online hotel review in Airy Rooms at least once. The hypothesis testing was done using T test and Sobel test. The data were  analyzed using Partial Least Squares (PLS), in Smart PLS 3.0. Based on the four hypotheses, it can be concluded that electronic word of mouth has a positive but insignificant influence on the intention of reserving hotel rooms in Airy Rooms’ website, that electronic word of mouth has a positive and significant effect on the brand image of hotels in Airy Room’ website, and that brand image has a positive and significant effect on customer’s intention to reserve hotel rooms in Airy Rooms’ website. Furthermore, electronic word of mouth has a positive and significant influence on consumer’s intention to reserve hotel rooms in Airy Rooms’ s website with completemediation of brand image. KEYWORDS: Electronic Word of Mouth (E-WOM), Brand Image, Purchase Intention
Retail Industry: Is It Needed the Balance Scorecard (BSC) to Maximize the Business? Yuvita Ratnandika
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.2274

Abstract

In this globalization era, business competition is becoming increasingly fierce, one of the industry that impact is retail industry, where each company is required to formulate dynamic strategies, one of which is through the implementation of performance measurement mechanisms that provide continuous control over the respective company. Through this research, author will identify through the literature can the Balanced Scorecard help the retail industry in their business. Some research already conduct for this balanced scorecard implementation in retail industry ? but this research will be focus on how balanced scorecard can help the retail industry create competitive strategy to maximize their business performance. This research uses systematic literature review to provide the right position in the direction of renewal into consideration regarding implementation Balanced Scorecard to maximize business in retail industry. This research finds that the retail category industry need use do some innovations and create their own competitive advantage to win and being sustain in the industry. This literature study still refers to the use of the classic Balanced Scorecard. Suggestions for research in the future, can use more updated Balanced Scorecard (third generation) to add more findings and to fill the gap in this research study
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