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All Journal Jurnal Studi Manajemen Organisasi Diponegoro Journal of Management
Bambang Munas
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH DAYA TARIK IKLAN, KUALITAS PESAN IKLAN, FREKUENSI PENAYANGAN IKLAN TERHADAP EFEKTIVITAS IKLAN TELEVISI MIE SEDAP (Survei Pemirsa Iklan Mie Sedap Pada Mahasiswa Kost di sekitar Kampus Undip, Tembalang) Sufa, Faela; Munas, Bambang
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.526 KB)

Abstract

Competition for the fast food industry, as well as competition PT Wingsfood in doing product marketing Mie Sedap through television advertising media by its competitors. In the present study will analyze the influence of advertising appeal, the quality of the message, and often an ad on the effectiveness of television advertising. Student population is used around campus UNDIP Kost in Tembalang, Semarang. With the criteria viewers use television advertising Mie Sedap boarding students in the sample place at Banjarsari and Sumurboto, Tembalang of 100 respondents, with random sampling method. The results showed that the advertising appeal, the quality of the message, and frequency of ads have a positive and significant impact on the effectiveness of advertising, either partially or simultaneously. With the acquisition of the largest coefficient of 0.383 for the effect of quality on the effectiveness of advertising messages. So a better quality of messages would increase the effectiveness of advertising. Thus PT Wingsfood must consider three factors are variable, especially in the variable quality of the message to produce an effective advertisement in accordance with the cost of which has been issued.
Analisis Pengaruh Cognitive Image, Affective Image, Dan Unique Image Terhadap Keputusan Berkunjung Dengan Minat Kunjungan Sebagai Mediasi (Studi Pada Objek Wisata Pantai Menganti Kebumen) Wardhana, Abimanyu Wisnu; Munas, Bambang
JURNAL STUDI MANAJEMEN ORGANISASI Vol 21, No 1 (2024)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v21i1.66739

Abstract

The purpose of this study to analyze the effect of cognitive image, affective image and unique image on interest of visits and the impact on visiting decision. The population used in this study are tourist who had visited the Menganti Beach tourist attraction, Kebumen Regency, at least once. The number of samples used in this study were 110 respondents. The method of data collection is done through a questionnaire. This study uses Structural Equation Modeling (SEM) analysis techniques with AMOS 22.0 analysis tool. The results of this study show that cognitive image has a positive and significant effect on interest of visits, cognitive image does not have significant on visiting decision, affective image has a positive and significant effect on interest of visits, affective image does not have significant on visiting decision, unique image has a positive and significant effect on interest of visits, unique image does not have significant on visiting decision, and interest of visits has a positive and significant effect on visiting decision.Keywords: Expectancy Theory, Cognitive Image, Affective Image, Unique Image, Visit Intention, Visiting Decision
Co-Authors Faela Sufa Wardhana, Abimanyu Wisnu