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All Journal Jurnal Ilmiah Mahasiswa FEB Journal of Creative Student Research Seniman: Jurnal Publikasi Desain Komunikasi Visual
Prasetyo Adi Sulistyono
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Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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ANALISIS ATRIBUT ISLAM, FAKTOR PENDORONG DAN FAKTOR PENARIK TERHADAP MOTIVASI WISATAWAN MUSLIM BERKUNJUNG KE PROVINSI ACEH Prasetyo Adi Sulistyono; Sri Muljaningsih
Jurnal Ilmiah Mahasiswa FEB Vol 4, No 1: Semester Ganjil 2015/2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.514 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui faktor dominan dari variabel faktor pendorong, faktor penarik dan atribut Islam terhadap motivasi wisatawan Muslim berkunjung ke Provinsi Aceh. Penelitian dilakukan kepada 100 responden wisatawan Muslim yang pernah berkunjung ke Aceh antara tahun 2013-2015. Alat analisis yang digunakan adalah exploratory factor analysis (EFA) untuk mengelompokkan item dari faktor pendorong, faktor  penarik  dan  atribut  Islam  dengan  karakteristik umum.  Software yang  digunakan  untuk melakukan analisis data yaitu SPSS 18.0. Hasil penelitian yang didapatkan yaitu dari 30 item pernyataan faktor pendorong didapatkan delapan faktor baru yang dominan. Selanjutnya, dari 32 item pernyataan faktor penarik didapatkan sembilan faktor baru yang dominan dan dari 18 item pernyataan atribut Islam ditemukan tiga faktor baru  yang  dominan.  Faktor  baru  yang  terbentuk  merupakan pengelompokkan item-item awal  pada  setiap variabel. Diharapkan dengan adanya penelitian ini, stakeholder pariwisata syariah di Aceh dapat memperhatikan faktor-faktor dominan dalam variabel faktor pendorong, faktor penarik dan atribut Islam sebagai sarana identifikasi keinginan dan kebutuhan wisatawan Muslim. Sehingga nantinya, pariwisata Aceh memiliki daya saing kompetitif yang baik dan mampu mewujudkan visi Aceh sebagai destinasi wisata syariah unggulan di Asia Tenggara 2017.   Kata Kunci: Atribut Islam, Faktor Penarik, Faktor Pendorong, Pariwisata Syariah, Provinsi Aceh
Perancangan Strategi Marketing UMKM Dizert Dessert Di PT. Kawakibi Digital Branding Putri Setiarso, Zhafira Fane; Aileena Solicitor Costa Rica El Chidtian; Prasetyo Adi Sulistyono
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.1917

Abstract

Marketing is an activity where business actors offer their products to consumers so that they can accept the product with all the ideas and ideas so that the product can be sought after by consumers. Of the many UMKM products, kawakibi offers its services to help UMKM players develop their brand image and increase product sales through social media. PT. Kawakibi Digital Branding is a company that has a main focus on the branding sector. With an innovative and creative approach, Kawakibi strives to help companies and brand logos build strong relationships with potential consumers and achieve long-term success in this competitive industrial world. The results of this research can be used as a reference for designers and readers in utilizing marketing strategies.
Membangun Desain Kemasan yang Mengusung Kebudayaan Indonesia pada Brand Madang Kebab Nusantara Shafyra Tsania Madinah; Aileena Solicitor Costa Rica El Chidtian; Prasetyo Adi Sulistyono
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.1954

Abstract

In recent times, there has been a notable upswing in the economic development of Indonesia. This phenomenon has prompted Small and Medium Enterprises (SMEs) enthusiasts to seek innovative brand marketing strategies to strengthen the visual identity of their brands. Madang Kebab Nusantara is a nascent SME operating in the food industry and is currently in need of a robust brand identity amidst a competitive landscape within the same sector. In my capacity as a graphic designer with a solid educational background, I am entrusted with the responsibility of cultivating creative ideas in visual design, including logos, packaging, and mascots, to establish a professional image for the client's brand. Direct interaction with clients enables me to comprehend the needs of SMEs, articulate concepts, and deliver design solutions that align with the brand's essence, ensuring that the client's brand captures the attention of consumers in the market.
Eksplorasi Desain Logo NJP Bakery yang Efektif sebagai Upaya untuk Mencapai Konsistensi Branding Fila Akbar Al Farizi; Aileena Solicitor Costa Rica El Chidtian; Prasetyo Adi Sulistyono
Journal of Creative Student Research Vol. 1 No. 6 (2023): Desember : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i6.3001

Abstract

NJP Bakery is a Micro, Small, and Medium-sized Enterprise (SMEs) dedicated to the production and sale of high-quality bread and pastry products. With a sharp focus on creating unforgettable culinary experiences for customers through authentic flavors and quality ingredients, NJP Bakery has evolved into the top choice for culinary enthusiasts who appreciate excellence. To further strengthen its image and brand, NJP Bakery is currently in need of a robust visual identity design. This visual identity includes a logo that not only reflects the core values of the company but also highlights the uniqueness of the offered products, successfully capturing the attention of the target market. Through a creative and representative design showcasing the premium quality of its products, this visual identity is expected to serve as a key differentiator for NJP Bakery in the market, while also contributing to the establishment of deep connections with its loyal customers.
Co-Authors Aileena Solicitor Costa Rica El Chidtian Fila Akbar Al Farizi Putri Setiarso, Zhafira Fane S.Pd. M Kes I Ketut Sudiana . Shafyra Tsania Madinah