Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Journal of Economics and Business UBS Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Edukasia: Jurnal Pendidikan dan Pembelajaran
Anna Maria Ngabalin
Politeknik Perikanan Negeri Tual
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Veterinary Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ANALISIS VALUE CHAIN SYSTEM DAN STRATEGY PEMASARAN RUMPUT LAUT DI KABUPATEN MALUKU TENGGARA (Analyze Value Chain System and Seaweed Marketing Strategy in North East Maluku District) Anna Maria Ngabalin
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 4 No. 1 (2014): Jurnal Sains Terapan, Volume 4, Nomor 1, Tahun 2014
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.144 KB) | DOI: 10.29244/jstsv.4.1.59-70

Abstract

Potential land in Southeast Maluku regency, Maluku Province, is one of the means in the seaweed cultivation and production. Additionally, as most people work as fishermen, theireconomic situation is getting improved although it is not yetin accordance with the target of maximum achievement at the level of life necessities. To increase the production and marketing of seaweed, this study usedthe Value Chain System which analyzedmain activities include the process of Nurseries, Operations, Logistics and phase of marketing and sales which are supported by Infrastructure, Human Resource Management, and Development of Seaweed Technology. In the description of the Value Chain, theanalysisof added-valuewas also performed on each main actor with a value of Rp. 288 to fishermen, Rp. 550 to Small Scale Traders, and Rp.850 to LargeScale Traders. The determination of the marketing strategy using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) produced the alternative marketing strategies in strategy formulation. It was concluded based on internal and external factors in the seaweed production and marketing processes. In this context, the analysis of the value chain system was critical to improve the market access and to ensure a more efficient flow of products, as well asto ensure that all actors benefit proportionally, according to their contributions.Keywords: Value Chain, Seaweed Marketing, SWOT
Digital Marketing Sebagai Strategi Pemasaran Perikanan di Desa Sathean Anna Maria Ngabalin
Journal of Economics and Business UBS Vol. 12 No. 6 (2023): Special Issue
Publisher : UniSadhuGuna Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v12i6.1376

Abstract

Pandemi covid-19 telah menghadirkan berbagai tantangan khususnya bagi Nelayan sebagai pelaku UMKM. Cara melakukan pemasaran online dari offline memaksa UMKM untuk dapat mengikuti perubahan tersebut. Saat ini, Data yang dirilis Asosiasi Penyelenggara Jasa Internet Indonesia (APJII) menunjukkan sebanyak 87% usaha mikro, kecil, dan menengah (UMKM) di Indonesia telah menggunakan internet dalam berbisnis. Tujuan penelitian ini adalah untuk mengetahui apakah penerapan digital marketing dapat digunakan oleh Nelayan pada Desa Sathean dan apa kendala yang dihadapi saat menerapkan digital marketing. Penelitian ini menggunakan metode kualitatif dengan menggunakan wawancara terstruktur, wawancara mendalam, dan observasi terhadap pelaku usaha. Hasil penelitian menunjukkan bahwa pemanfaatan digital marketing dilakukan dengan memposting produk di media sosial seperti Facebook dan status Whatsapp belum maksimal dan Kendala yang dihadapi dalam menerapkan digital marketing adalah masalah internal yakni kurangnya SDM pada Nelayan sebagai pelaku usaha dalam pelaksanaan promosi di media social serta koneksi internet yang belum stabil.
Strategi Pemasaran Pendidikan dalam Meningkatan Mutu Sekolah di SMP Negeri 9 Ambon Mesak Hattu; Anna Maria Ngabalin
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.423

Abstract

Marketing strategy is one way to win competitive advantage on an ongoing basis both for a company that produces goods and services as well as for an educational institution. The education marketing strategy can be seen as one of the bases used in compiling overall program planning in providing satisfaction to stakeholders and the community as users of educational services. The purpose of this research is to describe the strategy and implementation of educational marketing in improving the quality of schools in SMP Negeri 9 Ambon. The approach used in this research is a qualitative approach with a descriptive research type. Collecting research data through interviews, observation, documentation and triangulation techniques. Data analysis uses reduction techniques, presentation and data verification. The results of this study indicate that; (1) the form of an educational marketing strategy, marketing promotion has been well implemented, namely by understanding the needs of consumers who use educational services, (2) the implementation of the educational marketing strategy at SMP Negeri 9 Ambon on each indicator of the marketing mix strategy has been running well although there are some weaknesses that are still found.
Co-Authors Mesak Hattu