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All Journal Jurnal Ilmiah Mahasiswa FEB CERMIN: Jurnal Penelitian International Journal Of Science, Technology & Management (IJSTM) Implementasi Manajemen & Kewirausahaan Journal of Economy, Accounting and Management Science (JEAMS) Utsaha: Journal of Entrepreneurship Jurnal Manajemen, Bisnis dan Organisasi (JUMBO)
Ade Setia Pratama
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Journal : International Journal Of Science, Technology

 1 
The Influence Of Product Perceived Quality, Service, Environment And Assortment On Customer Loyalty With Customer Satisfaction As An Intervening Variable In Angkringan UMKM In Mojokerto Regency Setia Pratama, Ade; Sudarmiatin, Sudarmiatin; Wishnu Wardhana, Ludi
International Journal of Science, Technology & Management Vol. 4 No. 5 (2023): September 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.978

Abstract

The development of the culinary business in Indonesia began to bloom in the 1970s with the rapid emergence of many restaurants which became an opportunity for companies to develop their business. One of these developments is the emergence of the trend of roadside angkringan which is now reaching millennial generation consumers and has become a new favorite sector that is worth developing. The presence of this angkringan answers the desires and needs of the lower middle class community and has big implications in driving the community economy.This research aims to find out the influence of Product Perceived Quality, Service, Environment, Assortment on Loyalty through Satisfaction. The expected benefit of this research is to increase the body of knowledge in the field of management, especially how big the influence of satisfaction is so that it increases loyalty which will ultimately increase purchases. The research method used is a quantitative method with data processing using AMOS. Data collection was carried out by distributing questionnaires to 130 respondents with the characteristics of male and female respondents aged 18-60 years, who visited several food courts spread across the Mojokerto Regency area at least twice a year. The research results show that Product Perceived Quality with a regression coefficient of 0.426 positively and significantly influences satisfaction; Service with a regression coefficient of 0.242 positively and significantly influences Satisfaction, Environment with a regression coefficient of 0.136 positively and significantly influences Satisfaction. Assortment, with a regression coefficient of 0.748, positively and significantly influences Satisfaction, and Satisfaction with a regression coefficient of 0.633 positively and significantly influences loyalty
The Effects Of Social Media Content, Influencer Marketing And Customer Reviews On Purchasing Decisions Setia Pratama, Ade; Ilham, Rachmad; Sutomo, Sutomo; Hermawan, Agus; Wisnu Wardhana, Ludi
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i2.990

Abstract

This research aims to determine the effect of social media content, influencer marketing , and customer reviews on purchasing decisions on Shopee online marketing platform during period January-March 2024. The independent variables in this research are social media content, influencer marketing , and customer reviews , while the dependent variable is purchasing decisions. This research uses primary data in the form of questionnaire results from respondents. This research uses a purposive sampling technique . The method used is a type of quantitative research . The analysis used in this research is multiple linear analysis. In this research, it shows that social media content has significance effect on purchasing decisions, influencer marketing has no effect on purchasing decisions, customer reviews has no effect on purchasing decisions but the variables social media content (X1), influencer marketing (X2) and customer reviews (X3) simultaneous influence on purchasing decisions (Y) with a significance value (Sig) of 0.000 < 0.05.
The Influence Of Celebrity Endorsement, Brand Equity, And Features Services On Purchasing Decisions Setia Pratama, Ade; Sudarmiatin, Sudarmiatin
International Journal of Science, Technology & Management Vol. 5 No. 2 (2024): March 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i2.1065

Abstract

The purpose of this research is to determine the influence of Celebrity Endorsement, Brand Equity, and Features Services on purchasing decisions (Study on TikTok Shop during January-March). Celebrity Endorsement, Brand Equity, and Features Services are the independent variables of this research. Purchase decision is the dependent variable. The Tiktok Shop application was used from 2021–2023 for this research. This research uses quantitative methods with primary data and data collection using questionnaires. This research analyzes data using multiple linear regression analysis.The partial test results show that (1) celebrity endorsements do not have a significant effect on purchasing decisions with a calculated value of tcount< ttable (0.045< 2.028) and a sig value.0.964 > 0.05 (2)brand equityhas a significant positive effect on purchasing decisions with tcount > ttable (2.206 > 2.028) and sig. 0.034 < 0.05 (3) feature services have a significant negative effect on purchasing decisions with tcount<ttable (0.927<2.028) and sig. 0.360 < 0.05. Meanwhile, the results of the simultaneous test show that Celebrity Endorsement, Brand Equity, and Features Services do not have a significant effect on purchasing decisions with valueFcount<Ftable (1.872 < 2.866) and sig value. (0.152>0.05).
The Influence Of Perceived Product Quality, Perceived Marketing Quality And Social Media Marketing On Consumer Buying Interest Setia Pratama, Ade
International Journal of Science, Technology & Management Vol. 5 No. 3 (2024): May 2024
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i3.1107

Abstract

This research was conducted with the aim of finding out how much influence product quality, service quality and social media marketing have on consumer buying interest at the Batik Gallery of the East Java Province Cooperative and SME Service, partially and simultaneously and how much influence they have. This research data was obtained from primary data through interviews and distributing questionnaires to consumers who had purchased products at the Batik Gallery of the East Java Province UKM Service. In this study, researchers used the Lemeshow formula to obtain the population size and obtained 96 data samples for processing. In this research the author used quantitative descriptive methods. The analysis used is multiple linear regression analysis, t test, F test, classical assumption test, and coefficient of determination test using the SPSS version 23 application. The questionnaire in this research has also passed the validity and reliability testing stage. The results of the partial test (t-test) between the product quality variable (X1) and purchasing interest (Y), can be concluded that the product quality variables (X1) and (Y) have no partial influence. The service quality and social media marketing variables have a partial influence. Meanwhile, the results of simultaneous testing (F-test) can be concluded that there is a significant simultaneous influence between the variables product quality (X1), service quality (X2) and social media marketing (X3) on consumer buying interest (Y).
Co-Authors Agus Hermawan Ainiyah, Asmarita Khurrotil Ilham, Rachmad Imam Mukhlis Istiqomah, Inuk Wahyuni Ivanda, Muhammad Nur Miftakhul Nurrohman Harimulyono Rony Wardhana Saiful Anam Sudarmiatin Sutomo Sutomo Tatang Ary Gumanti Wishnu Wardhana, Ludi Wisnu Wardhana, Ludi