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Charistantya Tegar Aganta
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PENGAMBILAN KEPUTUSAN INVESTASI SAHAM DENGAN MENGGUNAKAN ANALISIS FUNDAMENTAL MELALUI PENDEKATAN PRICE EARNING RATIO (PER) (Studi Pada Perusahaan-Perusahaan Yang Terdaftar Dalam Indeks LQ45 BEI Indonesia Tahun 2010-2013) Charistantya Tegar Aganta
Jurnal Administrasi Bisnis Vol 27, No 2 (2015): OKTOBER
Publisher : Fakultas Ilmu Administrasi Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.322 KB)

Abstract

This study examines the decision making of investors on the basis of fundamental analysis in investing their funds to other parties in order to benefit in the future. This research was conducted with the purpose of providing information to readers about stock investment decisions by calculating the fairness of the share price and compare between the intrinsic value of the stock close price. The analytical method used in this research by using a fundamental analysis approach to price earning ratio (PER). Samples of this research are 21 companies listing BEI incorporated in LQ45 Index during the period 2010-2013. This study provides results that the ITMG company is in condition undervalued condition in which investment decisions can be taken is to buy or hold shares if it already has the company's shares, while 20 other companies are AALI, ASII, BCA, BNI, BRI, BDMN, BMRI , GGRM, INCO, INDF, INTP, JSMR, KLBF, LSIP, PGAS, PTBA, SMGR, TLKM, UNTR, and UNVR are in overvalued conditions so that investment decisions can be made that sell or hold stock if it already has. Keyword: Stock, Investment Decision, Fundamental Analisys, Price Earning Ratio,Intrinsic Value Abstrak Penelitian ini meneliti tentang pengambilan keputusan yang dilakukan oleh investor dengan dasar analisis fundamental didalam menginvestasikan dana mereka kepada pihak lain agar mendapatkan keuntungan di masa depan. Tujuan dilakukannya penelitian ini adalah untuk memberikan informasi bagi pembaca mengenai pengambilan keputusan investasi saham melalui penghitungan kewajaran harga saham serta membandingkan antara nilai intrinsik dengan close price saham. Metode analisis yang digunakan dalam penelitian ini yaitu analisis fundamental dengan menggunakan pendekatan price earning ratio (PER). Sampel dari penelitian ini yaitu 21 perusahaan listing BEI yang tergabung dalam Indeks LQ45 selama periode 2010-2013. Penelitian ini memberikan hasil bahwa perusahaan ITMG berada dalam kondisi undervalued yaitu kondisi dimana keputusan investasi yang dapat diambil yaitu dengan membeli atau menahan saham tersebut jika telah memiliki saham perusahaan, sedangkan 20 perusahaan lain yaitu AALI, ASII, BCA, BNI, BRI, BDMN, BMRI, GGRM, INCO, INDF, INTP, JSMR, KLBF, LSIP, PGAS, PTBA, SMGR, TLKM, UNTR, dan UNVR mengalami kondisi overvalued sehingga keputusan investasi yang dapat dilakukan yaitu menjual atau menahan saham jika telah memiliki. Kata Kunci: Saham, Keputusan Investasi, Analisis Fundamental, Price Earning Ratio, Nilai Intrinsik
The Influence of Promotions, Discounts, and Brand Trust on Impulsive Purchases of Fitbar Makassar Charistantya Tegar Aganta; Metta Padmalia, Metta Padmalia; Teofilus, Teofilus
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 6 (2025): IJHESS JUNE 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i6.1618

Abstract

This study investigates the effect of promotional events and price discounts on impulse buying behavior among Fitbar consumers in Makassar City, with Brand Trust serving as an intervening variable. The research adopts the Stimulus-Organism-Response (S-O-R) framework to explain how external stimuli (promotions and discounts) influence consumer behavior through internal mechanisms (Brand Trust). A quantitative method with a cross-sectional design was used, involving 377 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results show that event promotions significantly and positively affect impulse buying, while price discounts do not have a statistically significant direct effect. However, Brand Trust significantly influences impulse buying and acts as a mediating variable in the relationships between both promotional events and price discounts with impulse purchases. These findings indicate that while promotions alone can drive unplanned purchases, their impact is amplified when consumers already trust the brand. The study confirms that Brand Trust plays a vital role in enhancing consumer responsiveness to marketing strategies, particularly in health-focused FMCG products like Fitbar. The research concludes that building strong Brand Trust is essential for maximizing the effectiveness of promotional activities. Practically, marketers are encouraged to combine event-based promotions with efforts to strengthen consumer trust through education, sampling, and consistent brand messaging.
Co-Authors Metta Padmalia Teofilus Teofilus, Teofilus