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All Journal Jurnal Bisnis dan Manajemen Jurnal Hospitality dan Manajemen Jasa
Regina Jokom
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Decision Sciences, Operations Research & Management Health Professions Social Sciences

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PENGARUH KARAKTERISTIK SELEBRITI ENDORSER TERHADAP MINAT BELI HOTEL MELALUI KESADARAN MEREK SEBAGAI VARIABEL INTERVENING DI INSTAGRAM Nadya Valentina Sampurno; Christy Pratiwi Ciakrawinata; Regina Jokom
Jurnal Hospitality dan Manajemen Jasa Vol 7, No 1 (2019): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstract

Abstrak: Tujuan dari penelitian ini adalah untuk mengetahui pengaruh karakteristik selebriti endorser di Instagram terhadap minat beli dan kesadaran merek hotel. Karakteristik yang dimiliki oleh selebriti endorser yakni Visibility, Credibility, Attraction, dan Power. Karakteristik tersebut merupakan faktor yang mendorong minat beli dan kesadaran merek terhadap sebuah hotel. Penelitian ini melibatkan sebanyak 304 responden dan menggunakan Partial Least Square sebagai teknik analisis data. Hasil penelitian menunjukkan bahwa selebriti endorser memiliki pengaruh yang positif dan signifikan terhadap minat beli dan kesadaran merek hotel.Kata Kunci: Karakteristik Selebriti Endorser, Minat Beli, dan Kesadaran MerekAbstract:The purpose of this research was to study the impact of celebrity endorser characteristics on Instagram on purchase intention and brand awareness of a hotel. The characteristics of celebrity endorser are Visibility, Credibility, Attraction, and Strength. These characteristics are the factors that encourage purchase intention and brand awareness of a hotel. This study involved 304 respondents and used Partial Least Square as a data analysis technique. The results show that celebrity endorsers have a positive and significant impact on purchase intention and brand awareness of hotel.Keywords: Celebrity Endorser Characteristic, Purchase Intention, and Brand Awareness
Smart Tourism Technology as a Driver of Vivid Memory and Behavioral Intention: Evidence from Domestic Tourists in Indonesia Trixie Nova Bella Tandijaya; Regina Jokom; Hatane Semuel; Sienny Thio
Jurnal Bisnis dan Manajemen Vol. 13 No. 1 (2026): Jurnal Bisnis dan Manajemen Volume 13 Nomor 1 Tahun 2026
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v13i1.16981

Abstract

While the integration of Smart Tourism Technology (STT) is recognized as critical for destination competitiveness, empirical understanding of how individual digital touchpoints translate into lasting cognitive imprints and behavioral outcomes remains fragmented. This study examines how STT attributes shape Vivid Memory and Behavioral Intention among domestic tourists in Indonesia. Employing a quantitative approach, data were collected from 389 tourists who had visited four priority destinations (Bali, Yogyakarta, Surabaya, and Manado) and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that the Informativeness and Personalization dimensions enhanced Vivid Memory, whereas Accessibility and Interactivity do not show significant effects. Furthermore, Vivid Memory is proven to have a dominant influence on Behavioral Intention. These results indicate that smart technology does not automatically drive post-visit intentions; rather, its effect is psychologically mediated by the vividness of the memories it helps create. Theoretically, this study challenges monolithic smart tourism paradigms by demonstrating an asymmetric, dual-factor mechanism where baseline operational tech functions merely as a hygiene prerequisite, whereas content-driven attributes act as true motivational memory triggers. Practically, it guides destination managers to shift resource allocation from generic digital infrastructure toward AI-enabled personalization and digital narrative storytelling to maximize tourist memory retention.
Co-Authors Christy Pratiwi Ciakrawinata Hatane Semuel Nadya Valentina Sampurno Sienny Thio Trixie Nova Bella Tandijaya