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Analisis Semiotika Visual Dan Makna Pada Logo “Sampoerna Retail Community” Iqbal Lukman; Heldi Heldi
SENIMAN: Jurnal Publikasi Desain Komunikasi Visual Vol. 2 No. 1 (2024): Mei : SENIMAN: Jurnal Publikasi Desain Komunikasi Visual
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/seniman-widyakarya.v2i1.2735

Abstract

Nowadays, logos have become a form of choice for conveying communication. The logo has become a center of information for the community, but based on the author's interviews with several people related to the community, they have not optimally understood the meaning of the visual Sampoerna Retail Community logo, therefore the author is interested in researching it. The objectives of the research are 1. Know and describe the visuals of the Sampoerna Retail Community logo. 2. Analyze and describe the visual meaning contained in the Sampoerna Retail Community logo. The research method uses descriptive qualitative. With Charles Sanders Pierce's semiotic analysis approach. Through analytical steps, we explore the meaning behind the Sampoerna Retail Community logo: icon, index, symbol and meaning. The results of this research provide an illustration that Sampoerna Retail Community is trying to display its logo by prioritizing the spirit of providing the best service to the community by using icons, indexes, symbols and meanings that are appropriate to display to the public and consumers. The results of the researchers found that there are six visual parts contained in the Sampoerna Retail Community logo. There are six meanings, namely: 1. A place and location for shopping. 2. A woven logogram with the nature of mutual cooperation. 3. The color red symbolizes enthusiasm. 4. The color white symbolizes purity and comfort. 5. SRC text fosters a modern feel. 6. Close means being everywhere, thrifty means affordable prices, friendly means friendly and welcoming. This is what the public needs to know.
Poster Elektronik Iklan Layanan Masyarakat Bahaya Stress Pada Remaja M. Dimas Syahputra; Heldi Heldi
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 1 No. 2 (2024): Juni : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v1i2.123

Abstract

Stress can be defined as a physiological and psychological response that occurs when individuals experience pressure or burdens that exceed their ability to cope. Stress in adolescents can be caused by various influencing factors such as academic demands, family problems, conflicts with peers, teenage romance and identity problems. However, teenagers still have a low understanding of the dangers of stress, in addition to the lack of optimal information through public service advertisements, especially for teenagers. The aim of the design is to build an "Electronic Poster for Public Service Advertisements about the Dangers of Stress that is informative, communicative, educative, effective and easy to understand for teenagers aged 10-18 years in Padang City." This design method uses the glass box method, namely a design method that is carried out rationally and logically on the work based on the information obtained, based on: analytical, synthetic and evaluative to get the best solution. The approach uses 5W+1H analysis (what, when, where, who, why, how). Results of designing the main media for Electronic Posters for Public Service Advertisements about the Dangers of Stress in Adolescents and supporting media: leaflets, flayers, social media, x-banners, tote bags, t-shirts and stickers. This design can provide creative thinking visually, informatively, communicatively, educatively and effectively for teenagers aged 10-18 years.
Kajian Konsep Desain Interior Perpustakaan Di SMA Negeri 5 Bukittingi Husnul Fadela; Heldi Heldi
Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi Vol. 1 No. 2 (2024): Juni : Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/imajinasi.v1i2.191

Abstract

The development of libraries has become part of the physical infrastructure of educational institutions. SMA Negeri 5 Bukittinggi needs infrastructure, library facilities as the heart of education. However, based on the initial survey and analysis, the shape of the elements is not yet optimal in maintaining the spatial concept of library interior design at SMA Negeri 5 Bukittinggi. Some indicators of spatial planning problems include interior design elements; floor, ceiling, lighting, coloring, furniture, air circulation, room circulation and acoustics. The aim of the research is to find out and identify the forms of replacement elements and identify the interior concept of the SMA Negeri 5 Bukittinggi library. The research method uses descriptive qualitative, observation analysis, survey and documentation approaches. Data was collected through interviews with 12 stakeholder sources. The findings show. The shape of the library interior design elements changes: floor; (30 x 30) cm, wall ; cream color, ceiling; white color, lighting; glass windows, air circulation; natural, room circulation; not optimal. The interior design concept applied originates from the needs of library staff and users and already meets the space requirements (including function, users, and expectations to be achieved from a spatial arrangement) but in general it needs to be developed according to the concept expected in the spatial layout. In arranging the library layout, it is necessary to pay attention to the elements, elements of spatial planning and the concept of applying interior design.
Re-Design Interior Cafe “Aicon Coffe And Donuts” Dengan Konsep Modern Minimalis Wendhi Agusdi; Heldi Heldi
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 1 No. 4 (2024): Juli : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v1i4.202

Abstract

. In the modern era, cafés have become a popular place for students and the public to socialise and work. The importance of unique and comfortable interior design drives intense competition in this industry. This study focuses on the interior re-design of ‘Aicon Coffee and Donuts’ café in Padang, which faced spatial, comfort and aesthetic issues. The 4D method (Define, Design, Develop, Disseminate) was used for design analysis and development, with primary and secondary data. Results show the importance of a minimalist modern concept that emphasises simplicity, functionality and aesthetics. This design creates a comfortable and attractive space for visitors with the use of colours, quality materials, and efficient spatial arrangement. The re-design is expected to increase the attractiveness of the cafe and provide a better experience for visitors.