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All Journal Poetika: Jurnal Ilmu Sastra Studies in English Language and Education
Emma Natasha Octoveria
Universitas Gadjah Mada
Arts Humanities Education Languange, Linguistic, Communication & Media

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CAPTURING ZEITGEIST ON CYBER LITERATURE: A CASE OF @NKCTHI ON INSTAGRAM Emma Natasha Octoveria; Natrila Femigasari; Nadia Athali
POETIKA Vol 7, No 2 (2019): Issue 2
Publisher : Literary Studies, Faculty of Cultural Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/poetika.v7i2.51207

Abstract

The advancement of technology, particularly the internet, has given cyber literature a prominent public recognition for its wide availability online and it has also acquired a place among the world of literature. Using the concept of zeitgeist proposed by Krause and relating it to the cyber literature on Instagram with the cultural phenomenon that is happening in Indonesia in 2018-2019, this research aims to address these questions: (1) why Instagram becomes the zeitgeist of cyber literature and (2) how Nanti Kita Cerita tentang Hari Ini (NKCTHI) reflects the zeitgeist of cyber literature on Instagram. Other than that, by considering Yongqing, Pignanolli, and Hayles’ works on digital media and cyber literature, this research found that the proliferation of cyber literature does not diminish printed literature. Instead, by investigating the phenomenon of the rising popularity of NKCTHI in Instagram, this research came to what Yongqing has suggested that cyber literature complements printed literature. Keywords: cyber literature, instagram, zeitgeist, NKCTHI Seiring dengan perkembangan teknologi internet, sastra siber yang  dapat dengan mudah diakses khalayak ramai secara daring mulai mendapat tempat di dunia kesusastraan. Menggunakan konsep zeitgeist yang dibahas oleh Krause, penelitian ini bertujuan untuk memahami fenomena sastra siber di Instagram dengan mengaitkannya dengan fenomena kultural yang terjadi di Instagram di Indonesia pada periode tahun 2018-2019, untuk menjawab pertanyaan: (1) mengapa Instagram dapat menjadi zeitgeist dari sastra siber dan (2) bagaimana Nanti Kita Cerita tentang Hari Ini (NKCTHI) mewakili zeitgeist dari sastra siber yang ada di Instagram. Selain itu, merujuk pada penelitian yang sudah dilakukan oleh Yongqing, Pignanolli, dan Hayles, hasil penelitian ini menemukan bahwa adanya sastra siber tidak serta merta menghapus keberadaan sastra tradisional dalam bentuk cetak. Alih-alih, seperti yang Yongqing telah paparkan, dengan menyelidiki fenomena populernya NKCTHI di Instagram, penelitian ini berkesimpulan bahwa sastra siber melengkapi sastra tradisional yang telah ada. Kata Kunci: sastra siber, instagram, zeitgeist, NKCTHI 
Larger than life: Linguistic aspects as a strategy for provoking hedonism in car slogans Aris Munandar; Emma Natasha Octoveria
Studies in English Language and Education Vol 12, No 1 (2025)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v12i1.34806

Abstract

Advertisements sell fantasy rather than just products, with their slogans creating lasting impressions of fantasy in the minds of target consumers. This research aims to explore how English slogans in Indonesian car advertisements provoke hedonism through specific syntactic forms and illocutionary forces. Through a qualitative analysis of syntactic and pragmatic aspects, the proportion of syntactic forms, illocutionary forces, and contextual ideas in 87 slogans from nine automotive brands sold in Indonesia: Toyota, Suzuki, Mitsubishi, Daihatsu, Honda, BMW, Mercedes Benz, Hyundai, and KIA were analyzed. It was discovered that low-priced car slogans are shorter, typically in phrase form, while expensive car slogans are longer and often in clause form. Despite the syntactic differences, both categories share similar illocutionary acts, predominantly representative acts aimed at informing consumers, building rapport, and enhancing the brands reputation. While directive acts are more persuasive, they can also be perceived as forceful, potentially creating a negative impression. The study highlights the importance of examining car slogans from a syntactic perspective, in addition to sociolinguistic and psycholinguistic angles. Additionally, the study explored how fantasy and hedonism are conveyed in slogans. Low-priced car slogans evoke close-to-reality fantasies with minimal use of adjective phrases and a weaker provocation of hedonism, whereas expensive car slogans offer symbolic fantasies, strongly provoking hedonism and encouraging indulgence in luxury, comfort, and independence, using both phrases and clauses with representative and directive acts. These findings suggest that car slogans make use of linguistic strategies that are conformed to fit the target market of a car.
Language and business: Patterns in the annual report translations of public companies in Indonesia Emma Natasha Octoveria; Aris Munandar
Studies in English Language and Education Vol 11, No 2 (2024)
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/siele.v11i2.34786

Abstract

The economic benefits of English proficiency and the pervasive use of English in business communications have increased the demand to translate business texts. As a part of the business text genre, an annual report is translated into English as a form of information disclosure for foreign investors of a public company in Indonesia. This study aims to explore translation patterns in annual reports from Indonesian to English using Catfords classification of translation shifts and Bechers classification of explicitations and implicitations. This research employed a mixed-method approach with both qualitative and quantitative analyses. The data sources were six annual reports of Indonesian public companies in three sectors (financial, non-cyclical consumer, and energy) obtained from each companys official website. By applying qualitative and quantitative approaches, the analyses reveal patterns of annual report translation. The findings of this study indicate that there were significant differences between annual reports in various sectors, as evidenced by the chi-square test result (X2(4, N = 138) = 20.21, p .001) and by variations in how translation shifts are used. Patterns in translating annual reports from Indonesian to English were identified, namely the use of explicitations and implicitations in interactional, cohesive, and denotational manners through translation shifts. The results of this study suggest that annual report translation was made possible through shifts involving changes in syntactic structure and the choice of information to be added, omitted, or substituted.
Co-Authors Aris Munandar Nadia Athali Natrila Femigasari