Austina Luckyta Mursy
Pascasarjana Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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SENTUHAN RASA DI BALIK MAKNA LABA Mursy, Austina Luckyta; ., Rosidi
Jurnal Akuntansi Multiparadigma Vol 4, No 2 (2013): Jurnal Akuntansi Multiparadigma
Publisher : Jurusan Akuntansi Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

Abtract: Sense of Touch in the Meaning of Profit. This study aims to reveal the meaning of profit according to the existing customs, traditions and cultures of Aisyiyah hospitals. This qualitative study employed ethnographic approach which is realist in nature, and was geared to find out the meaning of profit through customs and rituals that had been practiced in the hospital for a long time. The research found that profit in the hospital is, first, interpreted from the abstract dimension, that is in the form sense. Second, profit is a form of gratitude and happiness sense. Third, profit serves as a spreader of happiness.Abstrak: Sentuhan Rasa di Balik Makna Laba. Studi ini berusaha mengungkap makna laba sesuai dengan kebiasaan, tradisi dan kultur yang ada di Rumah Sakit Aisyiyah. Jenis penelitian ini adalah kualitatif dengan pendekatan etnografi realis, mencoba mengungkap makna laba melalui kebiasaan, adat istiadat, dan ritual yang telah berlangsung sejak lama di rumah sakit. Hasil penelitian ini adalah pertama, laba dimaknai dari bentuknya secara abstrak  yaitu rasa. Kedua, wujud laba sebagai rasa syukur dan rasa bahagia. Ketiga, laba berfungsi sebagai penebar rasa bahagia.
Eksplorasi Makna Laba dengan Pendekatan Etnografi Mursy, Austina Luckyta; Triyunono, Iwan; Rosidi, .
Jurnal Aplikasi Manajemen Vol. 12 No. 3 (2014)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The study aims to reveal the meaning of profit and understand the concept of profit, and the distribution of profit according to the customs, traditions, and cultures at Aisyiyah hospitals. This study uses qualitative research with ethnographic approach. This study tries to reveal the meaning of profit through customs, traditions, and rituals that has been practiced in the hospital. This study found that; first, profit is interpreted based on the physical appearance in the form of material or money. Second, the form of material profit used as a tool in order to pay for liability payment of the hospital to the external dispute. Third, material profit has a role as a tool in order to improve the welfare of employees. Fourth, the goal of material profit is using for the development of hospitals and funding a dakwah (missionary endeavour) of Muhammadiyah organization.