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All Journal Observasi MetaCommunication; Journal Of Communication Studies
Dinara Maya Julijanti
Universitas Trunojoyo Madura
Education Social Sciences

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Dinamika Digitalisasi dan Konvergensi Media Televisi di Indonesia Dinara Maya Julijanti
Observasi Vol 10, No 2 (2012): Digitalisasi dan Konvergensi Media
Publisher : Observasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1773.567 KB)

Abstract

Perkembangan teknologi di Indonesia tergolong pesat, hal ini dipengaruhi oleh arus informasi dan teknologi di dunia. Masyarakat Indonesia sudah tidak bisa lagi membedakan apakah teknologi itu berdampak baik atau buruk. Apalagi dengan perkembangan pertelevisian di Indonesia, semula hanya ada 5 (lima) stasiun televisi swasta namun pada akhirnya berkembang menjadi 11 (sebelas) stasiun belum termasuk televisi lokal. Dinamika siaran berita yang diinformasikan oleh stasiun televisi kadang menimbulkan kebingungan pada publik, artinya perkembangan teknologi yang ada di Indonesia tidak seiring dengan aktualitas berita yang disajikan oleh pengelola stasiun televisi. Oleh karena itu dibutuhkan konvergensi media massa agar berita yang diterima oleh khalayak tidak simpang siur dan ambigu. Peran dan kebijakan pemerintah sangat dibutuhkan dalam mengatur regulasi siaran televisi di Indonesia.
The Effectiveness of WhatsApp Blast Content in Fundraising Efforts at the MDMC (Muhammadiyah Disaster Management Center) Non-Profit Organization Yuan Shiva Dahlia; Erwin Rasyid; Dinara Maya Julijanti
Metacommunication: Journal of Communication Studies Vol 10, No 2 (2025): SEPTEMBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/mc.v10i2.24363

Abstract

This study examines the effectiveness of WhatsApp Blast content in supporting fundraising efforts at the non-profit organization MDMC (Muhammadiyah Disaster Management Center). Using a descriptive quantitative approach, data were collected from 98 respondents who received MDMC’s WhatsApp Blast messages. The study applies the AIDA model (Attention, Interest, Desire, Action) to assess the persuasive stages of the messages and integrates the Shannon and Weaver communication model to evaluate message delivery and potential communication noise. The results show a positive and statistically significant relationship between WhatsApp Blast effectiveness and fundraising outcomes (r = 0.274; p < 0.01); however, the relationship is substantively weak. The coefficient of determination (r² = 0.075) indicates that WhatsApp Blast contributes only minimally to fundraising success. The findings further reveal that WhatsApp Blast is effective primarily in generating attention and interest, but less effective in stimulating desire and encouraging donation actions due to limited emotional depth, insufficient personalization, and the presence of semantic noise. This study fills a research gap by examining WhatsApp Blast as a closed and direct communication channel for nonprofit fundraising, which remains underexplored compared to open social media platforms. The study highlights the importance of emotional engagement, message clarity, and multi-channel integration in strengthening digital fundraising strategies for nonprofit organizations.
Co-Authors Erwin Rasyid Yuan Shiva Dahlia