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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Eric Eric
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences Other

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PEMBUATAN GAME BAKEY PADA PLATFORM ANDROID Eric Eric; Darius Andana H; Ruby Chrissandy
Jurnal Ilmu Komputer dan Sistem Informasi Vol 2, No 2 (2014): Jurnal Ilmu Komputer dan Sistem Informasi
Publisher : Fakultas Teknologi Informasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jiksi.v2i2.3204

Abstract

Learning by playing is a good method to learn something. One of many things that can be learnt is business. Learning how to maintain a business can be done by playing simulation games. This kind of game simulates condition in real life . Bakery is one of businesses that can be implied into this kind of game. To manage a bakery is not an easy task, there are many points that have to be prepared, like building maintenance, staffs salary, advertising and most of all is the strategy to get many profits. Bakey is a simulation game about bakery that is written in ActionScript 3.0 with Adobe Flash. Key words Adobe Flash, Android, Bakery, Simulation Game
Kualitas Layanan, Promosi, Citra Perusahaan Terhadap Kepuasan Nasabah PT Bank BTPN Tbk Cabang Medan Apren Halomoan Hutasoit; Sugianta Ovinus Ginting; Eric Eric
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 3 No. 4 (2020): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2020
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.02 KB) | DOI: 10.31842/jurnalinobis.v3i4.152

Abstract

Persaingan perbankan dalam mendapatkan nasabah tentu tidak lepas dari kenyamanan nasabah dalam melakukan transaksi perbankan. Kenyamanan nasabah akan menjadi hal utama yang akan membentuk keinginan calon nasabah untuk menjadi nasabah yang tetap melakukan transaksi. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas layanan, promosi dan citra perusahaan terhadap kepuasan nasabah PT Bank BTPN Tbk Cabang Medan, baik secara simultan maupun parsial. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Populasi pada penelitian ini adalah nasabah Bank BTPN yang sudah bergabung pada Bank BTPN selama 2 tahun pada periode Januari 2017- Desember 2019 berjumlah 559 orang. Teknik pengambilan sampel menggunakan metode non probability sampling dengan jumlah sampel sebanyak 233 orang. Teknik analisis data yang digunakan untuk menjawab hipotesis adalah analisis regresi linear berganda. Berdasarkan hasil penelitian menunjukkan bahwa kualitas layanan secara parsial tidak berpengaruh signifikan terhadap kepuasan nasabah. Promosi secara parsial tidak berpengaruh signifikan terhadap kepuasan nasabah. Citra perusahaan secara parsial tidak pengaruh signifikan terhadap kepuasan nasabah. Kualitas layanan, promosi dan citra perusahaan secara simultan berpengaruh terhadap kepuasan nasabah.
Dampak Influencer Instagram Terhadap Gaya Hidup Belanja Impulsif Pada Remaja di Batam Eric Eric; Jocelyn Jocelyn; Cen, Andrew; Bong, Valenteeno; Lie, Felix King
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 15 No 1 (2022): Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v15i1.734

Abstract

Instagram users who are dominated by teenage users have become even more popular as a place to endorse by influencers. Teenagers who are still not mature enough in shopping are also targeted in making purchase impulsively. This study aims to analyze the impact of Instagram’s influencers on impulsive shopping lifestyle in adolescents in Batam. The research was done by collecting data using questionnaires and was analyzed using SEM and AMOS. The result showed that brand attitude and product attractiveness which were significantly influenced by attractiveness, expertise, and trustworthiness variables had a significant effect on impulsive buying intentions variables. The success of this endorsement is then used as a strategy to increase sales owned by product brands that target their market share in the teenager group.
Co-Authors Apren Halomoan Hutasoit Bong, Valenteeno Cen, Andrew Darius Andana H Jocelyn Jocelyn Lie, Felix King Ruby Chrissandy Sugianta Ovinus Ginting