Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL RISET BISNIS DAN MANAJEMEN
Abdul Wahid Muslim
University of Sam Ratulangi Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Media Sosial, E-Service Quality dan Harga Terhadap Keputusan Pembelian yang di Mediasi Oleh Gaya Hidup muslim, Abdul wahid
JURNAL RISET BISNIS DAN MANAJEMEN Vol 6, No 2 (2018): JRBM Vol 6 No 2 tahun 2018
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to describe and analyze the influence of social media e-service quality and price on purchase decisions, mediated by lifestyle on consumer of music streaming application Spotify in Manado. Result of the research shows that social media have a significant effect on lifestyle. E-service quality has a significant effect on lifestyle. Prices also have a significant effect on lifestyle. Meanwhile, social media has no significant effect on purchasing decisions. E-service quality also has no significant effect on purchasing decision.In this study also found that price have a significant effect on purchasing decisions, and lifestyle has a significant effect on the purchase decision on consumer of music streaming application Spotify in Manado.Keywords: Media Social, E-Service Quality, Price, Lifestyle, Purchasing Decision     
THE EFFECT OF SEXUAL APPEAL ADVERTISING TO ADVERTISING EFFECTIVENESS IN MANADO Muslim, Abdul Wahid
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 4 (2014): Jurnal EMBA, HAL 714- 831
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (414.495 KB) | DOI: 10.35794/emba.2.4.2014.6467

Abstract

Advertising is very crucial in marketing. They are literally everywhere in the newspapers, magazines, on TV, on billboards, in the cinema or while surfing the Internet. In marketing campaigns, many techniques and approaches to attract customers. One of those approaches is sexual appeal. Sexy advertising can attract attention, increase retention and improve advertising consumer attitudes toward advertising. Sexual appeals in the media as an advertising strategy to inform a product with the intention to take the attention of consumers. The main objective of this study is the effect of sexual appeal advertising to advertising effectiveness in Manado. Associative method is used by this study with technique analysis is multiple regression analysis. The populations of this study are all people in Manado who ever see sexual appeal advertising in media and as the sample are 100 people who live in Manado. The result of this study infer that sexual appeal advertising have impact to advertising effectiveness. This study suggests if want to use sexual appeal in advertising, must be in the right time and right place because Sexual Appeal in advertising is controversy issue. Keywords: sexual appeal, advertising effectiveness.
Co-Authors