Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Managament Insight: Jurnal Ilmiah Manajemen
Yulia Yulia
Universitas Bunda Mulia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH KEMUDAHAN PENGGUNAAN, NILAI TIDAK TERGANTIKAN, KUALITAS SISTEM, KESADARAN TEKNOLOGI DAN DESAIN VISUAL TERHADAP POSITIF WORD OF MOUTH DAN NIAT PEMBELIAN ULANG DENGAN MEDIASI LOYALITAS MEREK Ali Wardhana; Yulia Yulia
Management Insight: Jurnal Ilmiah Manajemen Vol 15, No 1 (2020): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.132 KB) | DOI: 10.33369/insight.15.1.65-77

Abstract

Nowadays smartphones have become a necessity, so policy makers need to understand usage, irreplaceable value, system quality, technological awareness and visual design of repurchase commitments and positive word of mouth with mediating brand loyalty. By knowing the impact, companies, especially those who are increasing growth slowdown can use it to acquire new consumers and also increase repurchases. The results showed that only 2 variables could be used to increase positive word of mouth and repurchase goals mediated by brand loyalty, namely system quality and technological awareness. This study also shows that the use and value that is irreplaceable is considered irrelevant in increasing brand loyalty considering that smartphones have become a widely used product every day with a variety of products that are marketed.Keyword: System Quality ; technology consciousness; brand loyalty ; repurchase intention ; positive WOM
Co-Authors