Putri Suci Asriani
Program Studi Agribisnis, Fakultas Pertanian, Universitas Bengkulu

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PERDAGANGAN UBIKAYU INDONESIA DI PASAR DUNIA (INDONESIA CASSAVA TRADE IN WORLD MARKET) Putri Suci Asriani
Jurnal AGRISEP JURNAL AGRISEP VOL 09 NO 02 2010 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (234.385 KB) | DOI: 10.31186/jagrisep.9.2.184-196

Abstract

There are lack of information andmisunderstanding, amongeconomic agents in agriculture farming system related to cassava potencies as food, feed, and industrial resources in agribusiness system. There are, among others, due to assymetric information system for economic potential of cassava marketing system (export and domestic market) in Indonesia, as well as, the information of production and potencies of cassava market in Indonesia, export and domestic market.  Economic strategic to develop strive the cassava productivity is feasible to fulfill export and domestic requirement. Information in production allocation  and marketing system for export and domesti consumption of cassava will be useful to design strategies for the product development in order to support food security. 
PREFERENSI KONSUMEN IKAN LAUT SEGAR BENGKULU ATAS BRAND EQUITY SEBAGAI JAMINAN KUALITAS PRODUK Bonodikun Bonodikun; Putri Suci Asriani; Budiyanto Budiyanto
Jurnal AGRISEP JURNAL AGRISEP VOL 13 NO 01 2014 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.579 KB) | DOI: 10.31186/jagrisep.13.1.35-43

Abstract

Fisheries products in Bengkulu Province are still not to be classified well, so it may be considered not necessary to develop the discourse of product quality assurance. Regardless, the demands of globalization require each manufacturer to think ahead about the quality of the product "deserves" to be marketed, both in terms of the beneficial, characteristic, and image. Consumers have ample opportunity to get a product that is "inappropriate" according to his preference, one of which is through the use of brand equity as a guarantee of product quality as measured by the consumer response to price and product. The purposes of this study are: (1) to explain the relationship between the beneficial variables, characteristic, and the image of the brand equity variables, and (2) to analyze consumer response to the presence of the brand. From the results of this study also noted that the level of consumer preferences towards brand used by trader fresh fish is high in the city of Bengkulu. Assessment is based on expediency consumer brand presence (beneficial), the specific features that exist on the brand/merchant customer fresh sea fish (characteristic), and the picture attached to the brand (image). Based on the results of the Pearson test is known that the beneficial variables and the use of brand image on fresh fish merchant in the city of Bengkulu has a positive relationship to brand equity inherent in the product. Furthermore, it’s also obtained information that the consumer response to the presence of a brand that is used by trader fresh fish in the city of Bengkulu as a guarantee of quality is very good.
KARAKTERISTIK PENYADAP AREN DAN PENGARUHNYA TERHADAP JUMLAH PRODUKSI KASUS DI KECAMATAN LEBONG TENGAH – KABUPATEN LEBONG) Marthalinda Dwi Putri; Bambang Sumantri; Putri Suci Asriani
Jurnal AGRISEP JURNAL AGRISEP VOL 18 NO 01 2019 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (467.347 KB) | DOI: 10.31186/jagrisep.18.1.165-176

Abstract

This study aims to determine the characteristics of palm tree tapper and its effect on the amount of sap production. The study was carried out in the Danau Liang Village in Lebong Tengah District, Lebong Regency through a survey involving 45 palm tappers in May 2013. Data collected were characteristics of palm tappers (independent variables) consisting of age, education, experience, family dependents, number tapped trees, and number of trees, and the dependent variable is the production of sap. Data were analyzed descriptively and inferentially using multiple linear regression. The results showed that the average age characteristics of palm tappers were as follows: age 38.24 years, education level was only junior high school level, number of dependents of family of 3 people, experience tapping palm 14.84 years the number of trees tapped 28 stems, age of trees which was intercepted 8.07 years, the number of the widows was 2 pieces, and the length of interception was 1.86 hours. The characteristics of tapping variables that have a significant effect on the amount of sap production are the number of sugar palm trees controlled by tappers and the age of the tapped trees.Keywords: Aren, Tapper Aren, Palm Sugar Palm