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All Journal Jurnal Master Pariwisata (JUMPA)
Ni Luh Putu Aristrawati
Program Studi Magister Kajian Pariwisata Universitas Udayana
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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EVALUASI PARADE “OGOH-OGOH” SEBAGAI PENDUKUNG PENGEMBANGAN PARIWISATA BUDAYA DI KOTA DENPASAR Ni Luh Putu Aristrawati
JURNAL MASTER PARIWISATA Volume 02, Nomor 01, Juli 2015
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2015.v02.i01.p03

Abstract

This article discusses the evaluation of giant effigy ogoh-ogohparade based on three aspects, such as the implementationof ogoh-ogoh parade, the contribution of ogoh-ogoh paradeto the development of cultural tourism in Denpasar and toprovide recommendations for strategy implementation of ogohogohparade. This article was used culture tourism theory andevaluation theory. The data presented in this article was collectedthrough observation and is complemented by interviews andother published sources with qualitative approach. The collecteddata analyzed by CIPP (Context, Input, Process and Product)evaluation model, expert judgment and qualitative descriptive.The result shows that parade ogoh-ogoh meet the criteria as anevent that contributes in an effort to realize Denpasar as culturalcity. Ogoh-ogoh parade also contributes as a supporting Denpasarin developing cultural tourism. The implementation strategyof ogoh-ogoh parade can be done through by the competitionstrategy and the increasing promotion strategy. From this articleit can be concluded that as one of the cultural event in Denpasarcity ogoh-ogoh parade can support the development of culturaltourism in the city of Denpasar, although in its implementation itrequires sustain improvement.
EVALUASI PARADE OGOH-OGOH SEBAGAI PENDUKUNG PENGEMBANGAN PARIWISATA BUDAYA DI KOTA DENPASAR Ni Luh Putu Aristrawati
JURNAL MASTER PARIWISATA Volume 05, Nomor 01, July 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i01.p08

Abstract

This article discusses the evaluation of ogoh-ogoh (giant effigies) parade based on three aspects, such as the implementation of ogoh-ogoh parade, the contribution of ogoh-ogoh parade to the development of cultural tourism in Denpasar and to provide recommendations for strategy implementation of ogoh-ogoh parade. This article used culture tourism and evaluation theory. The data presented in this article was collected through observations and complemented by interviews and other published sources with qualitative approach. The collected data analyzed by CIPP (Context, Input, Process and Product) evaluation model, expert judgment and qualitative descriptive. The result shows that ogoh-ogoh parade meet the criteria as an event that contributes as an effort to assert Denpasar as a cultural city. Ogoh-ogoh parade also contributes and supports Denpasar in developing cultural tourism. The implementation strategy of ogoh-ogoh parade can be done through competition and increasing promotion strategy. From this article it can be concluded that as one of the cultural events in Denpasar city ogoh-ogoh parade can support the development of cultural tourism in the city of Denpasar, although in its implementation it requires sustain improvement.
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