Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Master Pariwisata (JUMPA) International Journal of Applied Sciences in Tourism and Events
I Ketut Mastika
Universitas Jember
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
ADOPSI SISTEM E-COMMERCE SEBAGAI MODEL LAYANAN PENGUNJUNG DESA WISATA DI KABUPATEN BONDOWOSO I Ketut Mastika; Sasongko -; Rudy Eka Pramono; Didik Eka Julianto; Sri Wahyuni
JURNAL MASTER PARIWISATA Volume 05, Nomor 02, Januari 2019
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v05.i02.p05

Abstract

This paper examines the adoption of e-commerce system models in the rural tourism sector. Rural tourism business infrastructure barriers be resolved with application ride sharing system named 'Terater’ and e-payment with the name ‘E-bajer’. Research using qualitative methods to explore information from the subject of the research. The existence of a model system for Ride Sharing such Go-jek in 50 cities in Indonesia, able to inspire the TERATER initiator, community, adopt e-commerce system as a model of service to visitors. The utilization of e-commerce helps a lot and makes it easy for rural home industry to market and Transaction. In the E-Commerce systems can guarantee the existence of real data and real money. The results of the research can be used to initiate the expansion of the adoption of e-commerce systems in the development of regional tourism its main tourist village. Keywords: E-Commerce, Tourism Village, Gojek
PENGEMBANGAN EKOWISATA BERWAWASAN KEARIFAN LOKAL DI WILAYAH EKS KARESIDENAN BESUKI, JAWA TIMUR I Ketut Mastika
JURNAL MASTER PARIWISATA Volume 04, Nomor 02, Januari 2018
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2018.v04.i02.p06

Abstract

The objective of this study is to channel creative potential in creating an eco-tourism. The research was carried out in the area a national park in the region of the ex Besuki Residency, East Java. This study used ethical and emic perspectives. The results show that the development of responsible and sustainable of eco-tourism require gure of mobilisers, community togetherness, public appreciation of the natural resources, community openness to receive visitors, the growth of natural-based creative economy sectors, and the government’s attention in providing infrastructure especially for accessibility. The novelty of this study is the importance of understanding the development of eco-tourism which is based of creative instinct, appreciating local wisdom’s values, understanding, comprehending and embracing the meaning and essence of keeping the relationship between humans and humans, nature and the Creator in balance. Intellectual capability with local indigenous power is such the main factor for a responsible, bene cial, and sustainable development of eco-tourism.
Bundling Strategies of Tourism Development Products in Bondowoso Regency, East Java, Indonesia I Ketut Mastika; Sasongko Sasongko; Didik Eko Julianto; Pandu Satriya Hutama; Panca Oktawirani
International Journal of Applied Sciences in Tourism and Events Vol. 5 No. 2 (2021): December 2021
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (205.711 KB) | DOI: 10.31940/ijaste.v5i2.166-175

Abstract

This study focuses on developing bundling product strategies in the marketing of objects and tourism attractions. The purpose of this research is to examine the application of the bundling product concept as the development of the competitive strategy of tourist destinations. The research was conducted in Bondowoso district, East Java, Indonesia, which has various potential tourism assets. The method used is a descriptive method to analyze data and information relate to the opportunities and development of tourism in Bondowoso. The results indicated that the form of policy direction bundling strategy of Bondowoso tourism products have the opportunity to optimize the product bundling strategy with promotional packages to provide value of customer. The preference of the variety bundle is expected to be higher in the combined evaluation mode rather than in the separate evaluation mode. The Special Interest Tourism is the suitable type of tourism development. The attributes of the destination are expected to satisfy the needs of tourists also the aspects of performance quality which based on emotional motives. Marketing bundling products through promotion can be done by using e-marketing and viral marketing with several forms of social media.
Co-Authors Didik Eka Julianto Didik Eko Julianto Panca Oktawirani Pandu Satriya Hutama Rudy Eka Pramono Sasongko - Sasongko Sasongko Sri Wahyuni