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All Journal CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Citragosa Naradipa
Universitas Surabaya
Education

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PENGARUH PERCEIVED EASE OF USE, PERCEIVED ENJOYMENT, PERCEIVED COHESION, SOCIAL NORM DAN CUSTOMER PREFERENCE TERHADAP CUSTOMER LOYALTY KOMUNITAS GAME ONLINE FIRST PERSON SHOOTER DI SURABAYA Naradipa, Citragosa
CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol 3, No 1 (2014): CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya
Publisher : University of Surabaya

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Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruhperceived ease of use, perceived enjoyment, perceived cohesion, social norm dancustomer preference terhadap customer loyalty komunitas game online FirstPerson Shooter (FPS) di Surabaya. Hasil penelitian ini menunjukkan adanyapengaruh customer preference terhadap customer loyalty, perceived ease of useterhadap perceived enjoyment, perceived enjoyment terhadap customerpreference, perceived cohesion terhadap customer preference, perceived cohesionterhadap customer loyalty dan social norm terhadap customer loyalty komunitasgame online First Person Shooter (FPS). Sedangkan, pengaruh perceived ease ofuse terhadap customer preference dan perceived enjoyment terhadap customerloyalty komunitas game online First Person Shooter (FPS) di Surabaya tidakterbukti.
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