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All Journal Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa
Don Narius
FBS UNP
Education Languange, Linguistic, Communication & Media

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SUATU KAJIAN TEORITIS TENTANG PENERJEMAHAN DAN IKLAN Narius, Don
Lingua Didaktika: Jurnal Bahasa dan Pembelajaran Bahasa Vol 2, No 2 (2009)
Publisher : English Department FBS UNP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (213.234 KB) | DOI: 10.24036/ld.v2i2.3523

Abstract

Translating of a text needs enough skill and knowledge about the topic that will be translated. The meaning including in various language sources, lexical meaning, grammatical meaning, contextual or situational meaning, textual meaning, sociocultural meaning and idiomatic meaning. If it is connected to advertisement, meaning that will be delivered to listener or reader are messages that will persuade the reader for acting. Advertisement language is simple but it has persuasive function. The various advertisement forms have specific challenge in translating, because audio advertisement is different from visual and audio visual. Key words/ phrases: translating, advertisement, meaning, advertisement types
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