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Lilian Soares Pinto de Souza Ribeiro
Universidade Federal Fluminense Rua Lara Vilela, 126 - São Domingos Niterói, Rio de Janeiro – Brazil
Arts Humanities

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Journal : Journal of Visual Art and Design

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Rethinking Brand’s Presence: Universidade Federal Fluminense’s Website Project Focusing on the Users Caio Vinicius de Macedo Goes; Lilian Soares Pinto de Souza Ribeiro
Journal of Visual Art and Design Vol. 8 No. 2 (2016): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, LPPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2016.8.2.5

Abstract

This article presents a redesign concept project for the main websites of Universidade Federal Fluminense, associated with Usability practices like information architecture and the application of researches to assess the usability grade of a website. The process also includes qualitative exploration with users and elaboration of guidelines that will set the future steps for the online presence of a brand.Keywords: accessibility; Universidade Federal Fluminense; website.
Co-Authors Caio Vinicius de Macedo Goes