Garuda - Garba Rujukan Digital

International Business Strategy in Selling Korean Pop Music: A Case Study of SM Entertainment Annisa Pratamasari
Global Strategis Vol. 10 No. 2 (2016): Global Strategis
Publisher : Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Unair

In this paper, I argue that some entertainment companies of South Korea offer a distinctive business strategy in this globalized world; thus, they can widen their market share, increase profits, and sharpen their competitive edge. SM Entertainment,which is one of the Hallyu Wave pioneers in music industry, has showed its distinct way to succeed in the currently saturated market of idol groups in South Korea. Choosing Hallyu Wave from international business perspective as the main topic of this writing was due to its increasing importance in music industry and its growing influence in South Korean government policies. Therefore, I shall descriptively address the strategies formulated by SM Entertainment to compete in the domestic and international music industry from its way to groom their idol groups to its way to ‘sell’ them.This paper offers some business strategies of SM Entertainment of which some other companies could learn from; namely the distinct traineeship system, successful B2C strategy, and profitable B2B cooperation.

Dissents in Regulating Cultural Trade and Its Mechanisms of Dispute Settlements in Multilateral Forum: Analyzing the Roles of UNESCO and WTO Annisa Pratamasari
Global Strategis Vol. 13 No. 1 (2019): Global Strategis
Publisher : Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Unair

Even though the volume of trade in goods and service increases in some advanced economy countries, trade in cultural goods and services remain in neglected terrain within multilateral frameworks. WTO has indeed highlighted the importance of cultural goods’ protection; however, its meaning and scopes, terms of protection, and dispute settlement on cultural goods and services have remained vague. On the other hand, UNESCO shed some lights on the trade of cultural goods and services, but some of the articles in its convention arises some contradiction with WTO clauses. The cases presented in this paper are all related to the culture trade, namely Canada for a periodical case (DS31), Turkey’s taxation of foreign film (DS43), Canada’s case on film distribution service (DS117), and China’s case on publications and audiovisual products (DS363). This paper aims to analyze how those cases were handled in the dispute settlement of WTO and supposed to be handled by both UNESCO and WTO. I would like to draw some lessons from the inadequate dispute settlement in WTO on culture trade, then proceed to formulate some suggestions of how cultural trade-related disputes are supposed to be formulated.

Cybersecurity and Custom Regulations as Trade Barriers in ASEAN e-Commerce: Case of Indonesian e-Commerce Annisa Pratamasari
Global Strategis Vol. 14 No. 1 (2020): Global Strategis
Publisher : Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Unair

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgs.14.1.2020.1-16

ASEAN countries show tremendous potential for e-commerce growth. Boasting its 650 million population and massive internet users, ASEAN proves to be a significant market for e-commerce and digital economy in general. Nonetheless, there are still some significant barriers in e-commerce trade, both traditional and non-traditional barriers of trade. Those barriers include a lack of harmonized regulations between the ASEAN Member States, high tariff duties on imported goods, and weak consumer protections (and overall cybersecurity) in the region. This study explores these barriers, which hinder ASEAN's goal to achieve more robust growth in the digital economy, particularly in terms of the legal framework (custom harmonization) and cybersecurity. In order to delve more deeply into these impediments of e-commerce trade, this article also attempts to present a study case of Indonesia's e-commerce as the most prominent and most promising player in ASEAN. Keywords: ASEAN, e-commerce, digital trade, digital economy Negara-negara ASEAN menunjukkan potensi luar biasa bagi pertumbuhan e-commerce. Dengan jumlah penduduk 650 juta dan banyaknya pengguna internet, ASEAN terbukti menjadi pasar yang signifikan bagi e-commerce dan ekonomi digital secara umum. Meskipun demikian, masih terdapat beberapa hambatan signifikan dalam perdagangan e-commerce, baik hambatan perdagangan tradisional maupun non-tradisional. Hambatan-hambatan itu termasuk kurangnya regulasi yang harmonis antara negara-negara anggota ASEAN, bea masuk yang tinggi untuk barang-barang impor, dan lemahnya perlindungan konsumen (serta keamanan cyber secara keseluruhan) di dalam kawasan. Penelitian ini mengeksplorasi hambatan-hambatan yang menghambat tujuan ASEAN untuk mencapai pertumbuhan yang lebih kuat dalam ekonomi digital, terutama dalam hal kerangka hukum (harmonisasi aturan) dan keamanan cyber. Untuk menggali lebih dalam hambatan-hambatan perdagangan e-commerce ini, tulisan ini juga mencoba untuk menyajikan studi kasus e-commerce Indonesia sebagai pemain terbesar dan paling menjanjikan di ASEAN. Kata-kata kunci: ASEAN, e-commerce, perdagangan digital, ekonomi digital

South Korean Hurry-Hurry (빨리 빨리) COVID-19 Strategy: Privacy Concern, No-Lockdown, and Discriminations Annisa Pratamasari
Global Strategis Vol. 14 No. 2 (2020): Global Strategis
Publisher : Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Unair

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jgs.14.2.2020.203-222

South Korea has been hailed as one of the most successful countries in containing the spread of the novel coronavirus, COVID-19, within a relatively short period. Some argued that East Asian countries’ success could be attributed to Confucianist culture, to which I disagree. In this paper, I shall describe in details how Korean government managed to curb the Covid-19 spread with the combination of epidemiological investigation, advanced technology, and haste (빨리 빨리) culture, leading to a hurry-hurry strategy unique to South Korea. I would also outline some social impacts on LGBT-Q communities and the exclusion of foreign residents in South Korean pandemic efforts.Keywords: South Korea, COVID-19, hurry-hurry strategy.Korea Selatan dipuja sebagai salah satu negara tersukses dalam membendung penyebaran coronavirus, COVID-19, dalam waktu yang terbilang singkat. Beberapa tulisan berargumen bahwa kesuksesan negara-negara Asia Timur merupakan berkat nilai-nilai Konfusius mereka, yang tidak penulis setujui. Di artikel ini, penulis akan mendeskripsikan secara detail bagaimana pemerintah Korea mampu membendung penyebaran COVID-19 melalui kombinasi investigasi epidemiologis, teknologi mutakhir, dan budaya buru-buru (빨리 빨리) mereka, yang berkontribusi terhadap ‘hurry-hurry strategy’ unik milik Korea Selatan. Selain itu, penulis juga akan menjabarkan dampak sosial bagi komunitas LGBT-Q dan ekslusi penduduk asing dalam kebijakan penanggulangan pandemik di Korea Selatan.Kata-kata kunci: Korea Selatan, COVID-19, hurry-hurry strategy.

DEVELOPING CRITICAL THINKING AND CYBERSECURITY LITERACY SKILLS AHEAD OF THE 2024 ELECTION FOR STUDENTS AT VOCATIONAL HIGH SCHOOL OF AL BADAR IN TULUNGAGUNG Mubah, A. Safril; Anabarja, Sarah; Yakti, Probo Darono; Pratamasari, Annisa
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 8 No. 3 (2024): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v8i3.2024.357-365

The spread of information in the digital media tends to include fake news. Ahead of the 2024 election, hoax is distributed for the certain political interests and can affect divided societies. As the novice voters who are familiar with social media, high school students become the hoax target. Therefore, a training for developing chritical thinking skill and cybersecurity literacy is required by the novice voters. The target of this training is students of Al Badar Vocational High School in Tulungagung. It aims at giving the students a skill for thinking critically towards any information. The authors organized this activity by analyzing the training needs for students, giving a critical thinking training and evaluating the training result. The authors found that the students’ level of critical thinking skill is still low. Therefore, the authors suggest the novice voters to critically check and cross-check all information.

How Did America Inspire Indonesian Revolution? Susilo, I Basis; Pratamasari, Annisa
Global Strategis Vol. 12 No. 2 (2018): Global Strategis
Publisher : Department of International Relations, Faculty of Social and Political Science, Universitas Airlangga

This paper examines the American Revolution as an inspiration for Indonesia's founding fathers to fight for their nation's independence in 1945. This paper was sparked by the existence of the pamphlet ‘It's 1776 in Indonesia' published in 1948 in the United States which presupposes the link between Indonesian Revolution and the American Revolution. The basic assumption of this paper is that Indonesian founding fathers were inspired by the experiences of other nations, including the Americans who abolished the British colonization of 13 colonies in North American continent in the eigthenth century. American inspiration on the struggle for Indonesian independence was examined from the spoken dan written words of three Indonesian founding fathers: Achmad Soekarno, Mohamad Hatta and Soetan Sjahrir. This examination produced two findings. First, the two Indonesian founding fathers were inspired by the United States in different capacities. Compared to Hatta and Sjahrir, Soekarno referred and mentioned the United States more frequent. Second, compared to the inspirations from other nations, American inspiration for the three figures was not so strong. This was because the liberal democratic system and the American-chosen capitalist system were not the best alternative for Soekarno, Hatta and Sjahrir. Therefore, the massive exposition of the 1776 Revolution in 1948 was more of a tactic on the Indonesian struggle to achieve its national objectives at that time, as it considered the United States as the most decisive international post-World War II political arena.

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