Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Global Strategis
Vinsensio MA Dugis
Departemen Hubungan Internasional Fakultas Ilmu Sosial dan Ilmu Politik Universitas Airlangga
Arts Humanities Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Managing Differences as Internationalization Strategy; A Case of Daiso Japan Entry to Indonesia Inke Maria; Vinsensio MA Dugis
Global Strategis Vol. 11 No. 2 (2017): Global Strategis
Publisher : Departemen Hubungan Internasional, Fakultas Ilmu Sosial dan Ilmu Politik, Unair

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1207.923 KB) | DOI: 10.20473/jgs.11.2.2017.84-96

Abstract

It has been widely accepted that multinational corporations (MNCs) have been part of important agencies playing critical role in determining global governance. Increasing globalization, featuring in various forms, have critically facilitated the operation of MNCsglobally and increasing influence of MNCs on global politics. However, differences that could come in the forms of culture, politics, geography, and economy, are still crucial obstacles forMNCs competing internationally. Therefore, building and employing a spot-on international strategy becomes a crucial issue. Taking-up a Daiso Japan entry to Indonesia as a case study, this article higlights how cultural adaptation could become a key success for an MNC. Equally, it reveals how far culture is needed by Daiso Japan when doing its international expansion into Indonesia. The case informed that some cultural elements such as language, customs,and manners can be instrumental elements supporting the success of employing cultural adaptation as an international strategy. These cultural elements are potential sources for adjusting with local culture through aggregation process.
Co-Authors Inke Maria