Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Ekonomi dan Keuangan
Adli Nazrian
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STUDI TENTANG KEPUTUSAN NASABAH DALAM MENABUNG DI BANK SUMUT CABANG USU MEDAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) Adli Nazrian; Paidi Hidayat
Ekonomi dan Keuangan Vol 1, No 1 (2012)
Publisher : Departemen Ekonomi Pembangunan USU

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.377 KB)

Abstract

The purpose of this study is to find out what are the driving factors of customers to deposit their money in Bank Sumut. The driving factors that analyzed in this research are availability of products, location, security,promotion, and the credibility of the bank. This research used primary data that collected through questionnaires distributed to 100 Bank Sumut customers. The research uses descriptive analysis and Analytical Hierarchy Process (AHP). The result of the research shows that the driving factors of customers to save in Bank Sumut ordinarily are  availability of  products,  locations, security,  credibility  of the bank and promotion. 
Co-Authors Paidi Hidayat