Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Cordova Jurnal
Ainul Yakin
Lombok Tourism Polytecnic
Languange, Linguistic, Communication & Media Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Halal Tourism Marketing Strategies on Authentic Lombok Culture: A Preliminary Analysis Ainul Yakin
Cordova Journal : languages and culture studies Vol. 10 No. 2 (2020): Desember 2020
Publisher : The Center for Language Development, Mataram State Islamic University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/cordova.v10i2.2900

Abstract

One of the very significant aspects affecting the satisfaction of the visitors on the intended destination is Halal tourism. Thus, the present study meant to examine Halal Tourism marketing strategies on authentic Lombok cultures, West Nusa Tenggara. A descriptive qualitative approach was utilized. The informers consisted of eight social-community prominent characters, and some representations of cultural advisors in Lombok Island. The instruments were digital camera, and recording devices. To collect the data, the observation, semi-structured interviews, and relevant documents were activated. The data was collected based on Miles’s and Huberman’s (1984) theory; data reduction, display, and conclusion. The finding exhibited that Halal Tourism marketing strategies on authentic Lombok culture is still low or not optimally attained. It was proved that local visitors (867,209) were higher than foreign visitors (583,621) in 2019 who came to Lombok Island.
Co-Authors